In 2007, Lukyanova won the worldwide beauty contest "Miss Diamond Crown of the World". The beauty pageant was open to any woman, had about 300 contestants, and had no rule forbidding plastic surgery or body modification. She subsequently had multiple photo sessions and interviews published in Russian media, including erotic photos. Lukyanova developed a worldwide following for her
Barbie doll-like appearance after she posted photos and videos of herself on the web. The first notable coverage of her from outside Russia was on the
Jezebel blog, followed by a photo session in
V by
Sebastian Faena.
Diane Levin regarded Lukyanova as an example of the negative effects of media
objectification. and
Channel One Russia TV channels. Lukyanova admitted to having
breast augmentation but no other plastic surgery, and denies that she had ribs removed to make her waist smaller. Lukyanova blamed people unconnected to her for altering photos of her younger self in a malicious attempt to imply she had received body modifications. In 2013, Lukyanova was the subject of an episode of
Vice's My Life Online documentary series entitled
Space Barbie. In 2013 she participated in the documentary movie
The Phase, which was released on
YouTube in 7 languages. In 2015, Lukyanova participated in Dosso Dossi's fashion show as a model. ==Music, acting, and spirituality==