As part of the expansion announcement, the team's colours were revealed to be Pacific blue and cream. The PWHL also stated that the franchise would operate under the temporary name
PWHL Vancouver until a permanent brand identity is announced, following a similar approach taken by the "Inaugural Six" teams during the
2023–24 PWHL season. On October 21, 2025, Vancouver released their inaugural season jerseys, which feature the city name diagonally across the front. The jerseys are produced by
Bauer. The new team name, the Vancouver Goldeneyes, as well as the new logo, were revealed on November 6, 2025. They will be brought into circulation during the 2026–27 season. The team is named after the
common goldeneye—a diving duck endemic to North America including the coastal waters and lakes of British Columbia. ==Players and personnel==