was the most watched and highest attended Vanier Cup game. The Vanier Cup final game is regularly broadcast nationally. From 1965 though 1976 it was broadcast on
CBC Television, from 1977 through 1988 it was broadcast on the
CTV Television Network. In 1989,
TSN acquired rights to the game, lasting through to 2012 (besides a one-year stint on
The Score in 2008). In November 2010, the rights to the Vanier Cup were purchased by sports marketing company MRX. The 2011 game was held in
Vancouver, on the same weekend as the
99th Grey Cup and for the first time it was fully integrated into the Grey Cup Festival as a festival event. The game, broadcast on
TSN and RDS was watched by 910,000. In February 2013, the CIS terminated the option years on their agreement with MRX opting for an open bid process for the hosting of the game. Laval University, in Quebec City, was the only bidder for the game and won the right to host the
49th Vanier Cup. In May, CIS terminated its agreement with TSN, and entered into a six-year deal with
Sportsnet to broadcast its championships, including the Vanier Cup. The switch in venues, the decoupling of the Vanier Cup from Grey Cup week, and the change in broadcaster, led to a precipitous drop in attendance and viewership. A total of 301,000 viewers watched Laval defeat the
Calgary Dinos 25–14 Saturday, November 23, 2013, which was a decline of 64 per cent from the previous year. A standing room crowd of 18,543 were on hand at the
Telus Stadium which was a decline of 50 per cent from the previous year in Toronto (although a sellout in that venue). In 2019, after several more years of declines, the Vanier Cup returned to CBC. ==See also==