Compared to mainstream publishing Mainstream publishers never charge authors to publish their books; the publisher bears all the risks of publication and pays all the costs. Because of that
financial risk, mainstream publishers are extremely selective in what they will publish, and reject most manuscripts submitted to them. The high level of rejection is why some authors publish with vanity presses.
James D. Macdonald says, "Money should always flow towards the author", a concept sometimes called
Yog's Law. Mainstream publishers also provide services. Ordinary author services, such as editing,
book cover design, and publicity, are provided by mainstream publishers for free, whereas a vanity press charges fees for these services. However, a true hybrid publisher is selective in what they publish and will share the costs (and therefore the risks) with the author, whereas with a vanity press, the author pays the full cost of production and therefore carries all the risk. A vanity press has absolutely no interest in whether the book is saleable or suitable for publication. Given the bad reputation of vanity publishing, many vanity presses brand themselves as hybrids, leading to exploitation of writers. The Society of Authors (SoA) and the Writers' Guild of Great Britain (WGGB) have called for reform of the hybrid/paid-for publishing sector. Trade unions representing 14,800 authors jointly published a report to expose widespread bad practices among companies that charge writers to publish their work while taking away their rights.
Compared to assisted self-publishing It is often stated that many famous authors, such as
Mark Twain and
Jane Austen, have used vanity publishers. This is incorrect and confuses
self-publishing with vanity publishing. In a variant of Yog's law for self-publishing, author John Scalzi has proposed an alternate definition to distinguish self-publishing from vanity publishing: "While in the process of self-publishing, money and rights are controlled by the writer." Self-publishing is distinguished from vanity publishing by the writer maintaining control of copyright as well as the editorial and publishing process, including marketing and distribution. == Vanity publishing scams ==