The association was founded in 1925 as the
Vereeniging van Arbeiders Radio Amateurs (Association of Worker Radio Amateurs). The name was changed to
Omroepvereniging VARA in 1957 and is no longer an
acronym. VARA originally focused on labour and socialism. In the era of Dutch
pillarization, the association had close links to the
Social Democratic Workers Party and its successor, the
Labour Party. For many years VARA's chairmen, such as
Marcel van Dam and André Kloos, were prominent members of the party. Although the connection between the two organizations loosened, affinities remain, such as a large overlap between their respective support bases. VARA had a relation with
Granada Television of Manchester and regularly imported its programmes, largely because its founder, Sydney Bernstein, followed the same philosophies as the association. On 7 March 2002, VARA adopted its final logo which consists of a red cube bearing an exclamation mark alongside the word "VARA" in its new, trademark font. On 1 January 2014, VARA was merged with
BNN to form
BNN-VARA. ==Programming==