Its founder and editor was
Manuel Moral y Vega, a
Portuguese photographer who, from his studio on
Mercedes Street, changed the concept of a magazine in Peru with an advanced photographic technique. He was the one who introduced the trichrome technique in Peru in November 1905, with a reproduction of a vase with roses, in
Prisma magazine, a luxury magazine.
Prisma was an illustrated magazine established in 1905 by Moral, alongside collaborators Federico Larrañaga and Julio S. Hernández. Hernández was a political acquaintance of Larrañaga—himself a journalist and founder of
El Canal during his time as consul in
Panama—and owner of the printing company of newspaper
El País, already defunct at the time. Moral and Larrañaga established a mutual society that ceased to exist when the latter left in 1906, and the magazine continued to be published until 1907. The prospectus number of
Variedades appeared on February 29, 1908, with its heading appearing as year IV of the publication, which implied its claim to be the continuation of
Prisma, which had been awarded with silver medal at the 1906
Milan International Exhibition. Its first official number appeared on March 7, 1908. It had a long duration, compared to other contemporary magazines, since it was published until No. 1230, of September 30, 1931. ==Directors==