in
Toronto wearing a temporary wrap, advertising
CBC Radio 2 Vehicle vinyl wrap and color change wrap grew in popularity out of the wrap advertising business. The first attempts at using the plastic in commercial applications failed as a result of being too fragile. In 1926,
Waldo Semon invented the vinyl still used today by introducing additives to PVC that made it flexible and easier to process. One of the earliest cosmetic vinyl treatments dates to the 1950s and an aftermarket product by Newhouse Automotive Industries of
Los Angeles,
California. Costs for
do-it-yourself (DIY) partial decorative (
plaid or
polka dot) vinyl treatments ranged from $10–20. The Newhouse Automotive ads described vinyl as the "very latest automotive sensation:" vehicle wraps. These ads began in 1954. The world's first total bus wrap was produced in 1991 by Contra Vision in New Zealand for the Pan Pacific Hotel. The bus was converted into a mobile billboard which still allowed passengers inside to see out. The glass was covered with see-through graphics (one-way vision window graphics) using a clear PET window film which was part screen printed and part spray painted. The bodywork was directly spray painted. A large milestone in the shift from small production
vinyl lettering to a full vehicle vinyl color change took place in
Germany in 1993 when the vinyl manufacturer CSK wraps was asked to produce a film to be used in place of paint for the purpose of converting cars into
taxis. At this time, German taxi companies were required by law to paint their fleets in a government-mandated color,
beige. CSK wraps provided an alternative to painting, which allowed taxi companies to bring a large fleet of vehicles into compliance with German law while maintaining the future resale value of the vehicle. Prior to this point, decommissioned taxis were heavily discounted or had to be completely repainted. With the use of vinyl vehicle wraps, there was no need to repaint them or discount them as the vinyl could be removed without damaging the paint underneath. CSK documented after 3 years of taxi service was complete, the vinyl was removed leaving a "pristine and unscratched paint surface". The first world's first digitally printed vehicle wrap is thought to have been created for Pepsi Co in 1993, which used vinyl to wrap a bus promoting its Crystal Pepsi product. It wasn't long before bus wrap advertising was everywhere and the new form of vehicle graphics trickled down to smaller businesses and consumers. Wrapping whole vehicles was still challenging. A majority of the difficulties came from premature adhesion and air bubbles under the vinyl. As technology improved, companies like Avery Dennison, 3M and Oracal developed the use of air-channels that made the vinyl repositionable and allowed for bubble-free installation. Air-channel, created using microscopic glass beads incorporated into the vinyl's adhesive, prevented the vinyl from fully sticking to the substrates surface thereby permitting air flow between adjacent sections. In addition, these beads allow for the vinyl to be repeatedly removed and reapplied until the beads are broken by firmly pressing the vinyl using a small hard squeegee. Once the beads are broken the vinyl will be firmly adhered to the substrates surface. Proprietary company blends of polymer in the vinyl allowed the material to conform to compound curves, recesses, and corrugations through the use of heat guns and torches. By 2017, color change vinyl wraps, paint color matching vinyl wraps, and overlaminates evolved to include complex and creative graphic designs and advanced colors. Metallic, chrome, color shifting and even vinyl wraps that match
OEM paint code colors are available. Color change and
paint wrap is a term used by wrap installers and refers to a full-color change, as if one were 'painting' a car with a vinyl wrap. Demand for color matching vinyl wrap has grown. The wrap is manufactured to match vehicle paint colors and metallics, as well as in colors used in print such as
Pantone colors. Most color change wraps are done to the exterior of a vehicle. Wrap installers can also wrap the
door jambs (inner parts of the doors that can be seen when the doors are not closed) and other parts. These parts add additional cost to a wrap installation. == Process ==