In order to achieve an abstract goal, architects often plan outside the needs of their clients. The Chicago physician Edith Farnsworth, who commissioned
Ludwig Mies van der Rohe in 1945 to design a weekend house in which she could retreat for relaxation, was not impressed by the purism of her
Farnsworth House, which cost her a lot of money, and expressed herself to the architect as follows: "I wanted something "meaningful," and all I got was this smooth, superficial
sophistry" (in German: ) And it was precisely this mansion that became a place of pilgrimage for architectural tourists. People LeBlanc writes about: "The architectural tourist is a courageous man who easily plans a whole journey to see a certain building; who looks for half a day to find it; who lingers for hours at the threshold, hoping to enter. But his tenacity is worth it, because to fully understand a building, you have to see it for yourself." (in German: ) critically examines the urge for ever new architectural symbols triggered by the so-called "
Bilbao effect" of
Frank O. Gehry's
Guggenheim Museum in the Basque
Bilbao, also takes up the fact that you have to see a building yourself. First this fashion wave reached the metropolises before it reached the smaller cities, because the more distinctive a building is, the better it can be marketed. Well-known buildings ensure that individual locations are immediately recognizable: The
Eiffel Tower stands for Paris and the
Parthenon for Athens. In the times of
globalization architectural icons are becoming trademarks in the competition between metropolises: "At the same time, the growing inflation on the catwalk of architectural images threatens to contribute to general confusion. Did this house stand in Hamburg, Tokyo or Paris? Was it the museum in Bern, Manchester or Seoul? Was it the architect
Eisenman,
Koolhaas or
Piano?" (in German: ) The dilemma of this architecture, which is oriented towards the visual effect, is that it must rely on the quick glance. Tietz calls it "an architectural fast food that is as easy to consume as possible" (in German: Fast Food). At the same time, it is often forgotten that what constitutes the quality of architecture can only be experienced on location: "But the Modernist building set is also constantly generating new images for worldwide marketing in the architectural circus: ecologically ambitious at Foster, elegantly expressive at Gehry, zigzag deconstructed at Libeskind. (in German: ) However, these computer-designed, constructed marketing strategies threaten, according to Tietz, to turn architecture into a cliché that is full of
Potemkin villages. == Some examples ==