Tilley's success continued into the 1880s and she was able to command ever higher fees for her performances. By the 1890s, she was known as "the London Idol" and adored by her fans. Her father had died in 1888 and two years later she married
Walter de Frece, a theatre impresario who owned music halls across Great Britain. Frece became her new manager and also began to write her songs. Tilley was known for her painstaking attention to detail in preparing for her roles: she wore her hair tightly plaited and hidden under a wig; she took to wearing men's underwear so her appearance looked believable, since contemporary women's underclothing would have distorted her shape. Her performances were always
family-friendly, unlike other acts. By 1912, music hall entertainments had become so famous that a
Royal Command Performance was organised. Tilley sang a favourite song, "The Piccadilly Johnny with the Little Glass Eye" wearing trousers as part of her act.
Queen Mary was scandalised to see a woman's legs and hid her face behind a programme. Alongside other stars such as
Dan Leno and
Ada Reeve, Tilley made some of the first sound recordings in England in 1898. She also played the
principal boy in a number of
pantomimes. At the age of 13, she played
Robinson Crusoe at the
New Theatre Royal in Portsmouth. She was best known for her titular role in
Dick Whittington, which she played many times. She often performed in male roles in pantomimes such as
Beauty and the Beast and
Sinbad the Sailor, and occasionally played female parts, such as the Queen of Hearts at the
Theatre Royal, Brighton. ==Wartime work ==