Isla Mayor, as the "nerve centre" of the
marshlands (
Las Marismas) of the lower Guadalquivir, has seen a long process of transformation over time due to both the natural evolution caused by silting and the effects of human activity. The first attempts to exploit the resources of the
Isla Mayor date back to the 19th century, but it was not till the third decade of the twentieth century that
farming really began in the area, thanks to a project carried between 1926 and 1928 by the British company Islas del Rio Guadalquivir Limited. The village and
municipality were named as Villafranco del Guadalquivir in honour of the
caudillo General Franco; in 2000 the name was changed to Isla Mayor by popular vote. During the Franco years the Veta la Palma Estate was owned by Argentinians who raised beef cattle. In 1982, the Empresa Agropecuaria del Guadalquivir, owner of the estate since 1966, was acquired by the
Hisparroz, the leading Spanish company in rice seed production. Though it may have seemed a good idea to plant rice, agricultural activities were soon prohibited in much of the finca under Spain's new environmental legislation. Another plan was needed. After a brief introductory period, in 1990 a subsidiary Pesquerías Isla Mayor SL (PIMSA) was authorised by General Directorate for Fisheries of the Andalusian Regional Government, following the Rector Plan for the Use and Management of the
Doñana National Park (PRUG), to introduce
fish farming to the area. ==Fish Farming==