The road was once crossed by the city's Roman walls; in the early
Middle Ages, it ran along the
Mugnone River. Near the current
Palazzo Strozzi was the Brancazio Gate. With the 12th century enlargement of the walls, the stream was diverted and the road widened. At the time, it had different names, including
Via Larga dei Legnaiuoli and
Via dei Belli Sporti. After the creation of the
Grand Duchy of Tuscany in the 16th century, via de' Tornabuoni was the seat of the processions from
Palazzo Pitti to via Maggio and
Ponte Santa Trinita, as well as
pallone col bracciale matches,
calcio storico fiorentino games and horse races. In 1565 it received a
porphyry column which still characterizes it. Via de' Tornabuoni once housed the Casoni Cafè, where, in 1920, the
Negroni cocktail was invented by Camillo Negroni. ==Buildings==