Richards' funeral was attended by many prominent politicians, footballers, coaches, media personalities, family, and friends. Prominent people who paid their respects included
Nathan Buckley,
Garry Lyon,
Billy Brownless,
Ron Barassi,
Rex Hunt,
Kevin Sheedy,
Bob Skilton,
Mick Malthouse,
Peter McKenna, and
Eddie McGuire, who was one of Lou's eulogisers. Labor leader
Bill Shorten, Victorian senator
Derryn Hinch, and bosses of the AFL were also among those gathered. Additionally, the
2017 Collingwood team formed a guard of honour for Richards. At the funeral, Richards' daughter Nicole Morrison spoke of Lou's loyalty to his team and his family, and she spoke of her appreciation for all of the messages of love and support from all over the world; she joked that "he would be humbled by this response—but only for a short time". Grandson Ned Morrison told how each descendant had a dawning moment when they realised Lou was famous. For his sister, Lucy, it was at school pick-up one day, where Lou was mobbed. Ned said, "The trouble for Lucy was that her grandfather was more appealing to the teenage boys at her school than she was." Former
North Melbourne chief executive and administrative Hall of Famer Ron Joseph used his eulogy to speak of Lou Richards' own thoughts for his funeral: "Lou was right. He told me his farewell would be bigger than Texas. He also told me that I’d have to speak at his funeral. "'All the other people I know are dead,' he said." Joseph continued to relay Richards' own self-eulogy: "You better start thinking about what you are going to say, because it will be a bloody big funeral.
Harold Holt’s will have nothing on mine. I had a house down at
Portsea near him, you know.
He didn’t drown. He took off with a sheila. "It will be a state funeral, just like his. So that’ll give
Jock [McHale],
Jack [Dyer] and
Bobby Davis the shits." Due to Lou feeling underpaid at his time with
Channel Seven, Joseph added on Richards' behalf: "Tell Nicole and Kim to make sure they get a good
quid for the television rights. If Seven are covering it, tell the girls to charge double." Amusingly, Channel 7 broadcast the funeral. Joseph continued reading Richards' self-eulogy: "
EJ’s was a state funeral, too. I’m bigger than Ted ever was. I nicknamed him Mr Football, and he believed it for the rest of his life. "I called
Barassi Mrs football, too. Of all the blokes I've nicknamed over the years, Barassi is about the only one that ever lived up to his moniker. "And if that
Mike Fitzpatrick is at my funeral—you know, the bloke who used to play for Carlton, the
Rhodes Scholar. Rhodes Scholar, my bum! "Tell him I said that he spent too much time at Oxford and Cambridge and can't recognise a legend when he sees one." ==Discography==