MarketVideo game livestreaming
Company Profile

Video game livestreaming

The live streaming of video games is an activity where people broadcast themselves playing games to a live audience online. The practice became popular in the mid-2010s on the US-based site Twitch, before growing to YouTube, Facebook, China-based sites Huya Live, DouYu, and Bilibili, and other services. By 2014, Twitch streams had more traffic than HBO's online streaming service, HBO Go. Professional streamers often combine high-level play and entertaining commentary, and earn income from sponsors, subscriptions, ad revenue, and donations.

Overview
History The popularity of livestreaming video games began with WSBN, a shoutcasting station, video streaming a competitive Starsiege Tribes match via Windows Media Encoder to approximately 50 people in 2001. Own3d, an early esport streaming website based in Austria, operated between 2009 and 2013. It later became popular in the mid-2010s on sites such as Twitch. By 2014, Twitch streams had more traffic than HBO Go and eventually hastened the closure of Justin.tv, which Twitch had originally spun out of. In 2015, YouTube launched YouTube Gaming, a video gaming-oriented sub-site and app that intended to compete with Twitch. Other notable video-game oriented streaming websites include Microsoft's Mixer, which shut down in July 2020, Smashcast.tv, which was formed after the merging of Azubu and Hitbox.tv, the South Korea-based afreecaTV, and many China based sites like Huya Live, DouYu and Bilibili. In August 2020, China based video sharing website and live streaming service Bilibili paid Riot Games $113 million for the exclusive rights to broadcast League of Legends World Championship, Mid-Season Invitational and League of Legends All Star for three years in China. It was the biggest deal in the video game live streaming market, and made China's video game live streaming market bigger than Twitch, YouTube Gaming, and Facebook Gaming combined, according to journalist Rod Breslau. Impact on the video game industry Live streaming has brought attention to previously obscure video games such as Rocket League, Fall Guys, and Among Us. Rocket League, a vehicular soccer game developed by Psyonix, sold over 5 million copies after becoming one of the top 5 most-watched games on Twitch when it released in July 2015. The game eventually accumulated over 12 million players and earned itself a Twitch Rocket League Championship Series. In September 2020, Rocket League abandoned its traditional pricing scheme and became free-to-play. This form of live streaming has become a popular form of advertising for video game developers, surpassing traditional mediums such as online magazines and traditional demos. Video game live streaming has increased the popularity of many free-to-play games like Fortnite, Call of Duty: Warzone, and Valorant. Free-to-play games cost no money to buy and play but offer purchasable items in-game in order to turn a profit. Items can range from clothes, weapon accessories, emotes, and more. Due to its popularity among live streamers and easy accessibility for viewers to play, free-to-play games blew up in popularity in the video game community. Video game livestreaming has also increasingly become a significant method of promoting video games. Research indicates that livestreaming can effectively stimulate both gaming and spending among viewers. A study has shown that watching esports events provides viewers with a sense of escapism, social interaction, and enjoyment, which can lead to increased gaming activity and higher expenditure on in-game purchases. Another reason for the increased popularity of free-to-play games was the frequent updates and patches provided for the player base. Major issues users found in games were getting fixed much more frequently than in AAA games. Due to the popularity of these games, live-streaming platforms have become places of discussion and suggestions on how to improve these games. One of the biggest prize pools in esports was for the Dota 2 tournament, The International, which totaled a pool of US$25 million in 2017. In 2013, several members of the Super Smash Bros Melee community live streamed in order to raise money to become the eighth game featured at the prestigious tournament Evolution Championship Series and overturn a decision by Nintendo to ban the game from the event. Streamer-viewer relationship Livestreaming video games has become a phenomenon offering a range of entertainment and engagement. It's not just about broadcasting gameplay it's about the unique dynamics that streamers bring to their live shows. Live chat logs are at the heart of this culture serving as a hub where viewers and streamers form a special bond. People are not only interested in the gameplay itself but in the personalities and entertainment provided by the streamer. This connection goes beyond watching viewers often try to emulate the streamer's overall persona creating an environment where the streamer sets the tone and vibe of the livestream. In 2020, American politician Alexandria Ocasio-Cortez live streamed herself playing the popular game Among Us with other streamers who have large followings in an effort to encourage people to vote in the 2020 United States presidential election. == Profession ==
Profession
Video game livestreaming is an emerging industry, the rise of the industry has allowed many Internet companies to rise while also allowing many grassroots gamers to leap to become big anchors, bringing more employment opportunities for young people. Professional streamers often combine gameplay with highly knowledgeable or dexterous play and entertaining commentary. They can generate sufficient revenue from viewer subscriptions and donations, as well as platform advertisements and sponsorships from eSports organizations. An October 2017 report from SuperData Research estimated that more people subscribed to video game streams and Let's Play videos on YouTube and Twitch than for all of HBO, Netflix, ESPN, and Hulu, combined. Benefits As a profession, video game live streaming allows people to play the games they love while supporting their livelihood. As they gain bigger followings by streaming consistently and marketing, streamers are able to take advantage of the tools within most streaming platforms, such as subscriptions, donations, or advertisements, to support themselves. On some live streaming platforms, such as Douyu and Huya Live, viewers can tip the streamers in the form of virtual gifting. Streamers can also become sponsored, or offer rewards in the form of competitions or games to the viewers in order to promote their channel and increase viewership and monetization. Some competitions offer large money prizes for the winner. A professional Fortine player, Bugha, won 3 million dollars at the Fortnite World Cup in July 2019. In addition, streams can control their work schedule and their success on their platform can give a strong sense of personal accomplishment. Another risk to streamers is swatting, where someone makes a false report to police of serious criminal activity taking place at the streamer's residence, resulting in a raid by police, which is often captured live by the streaming service. Such activity can create serious risk to the streamer, and has even resulted in deaths. In the 2017 Wichita swatting, police officers killed a man named Andrew Finch at his Kansas home. Finch was the unintended victim of the swatting after two Call of Duty players on the same team got into a heated argument about a 1.50 bet. LAPD arrested 25-year-old serial-swatter Tyler Raj Barriss, known online as "SWAuTistic" and "GoredTutor36", in connection with the incident, who was later sentenced to 20 years in federal prison for the offense. In another instance, a streamer by the name Jamie Lynn Greenwood was swatted while playing Minecraft. Stream sniping Stream sniping is a common tactic to gain an advantage in a video game by watching the live stream of an enemy player while playing. Several video game developers have taken measures against stream sniping, and video games such as Rust and Fortnite now hide the names of popular streamers. In November 2018, live streamer Ninja controversially threatened to report a player who he thought had killed him in Fortnite by stream sniping. While stream sniping happens somewhat rarely for most streamers due to the countermeasures set by the games, as well as tactics set up by the streamers themselves like covering up the in-game map or setting a delay for the stream, there are cases, like for the popular Twitch streamer Forsen, where stream sniping plays a part in a streamer's entertainment and therefore the streamer allows it. Entry Players involved in eSports can get into streaming by using their popularity or by using their honed skills and in-depth game knowledge during their livestream. People on YouTube or other social media platforms often become streamers as well to interact more with viewers. Other types of people that enter streaming include video game creators and people who write articles or blogs about video games. Webcams are also useful because they allow the audience to see streamers and recognize them. == List of video game live streaming websites ==
List of video game live streaming websites
Active The following is a list of sites that primarily focuses on video game live streaming, including broadcasts of eSports competitions, in addition to other types of content. Defunct ==Legal issues==
Legal issues
Live streaming of video games has many of the same legal issues that Let's Play videos may have. First and foremost, such videos can be considered a copyright violation, though is argued to be protected by fair use defenses. Streamers with larger audiences can also promote the game before its release by receiving a copy of the game from the developer to play on their platform, which runs the risk of violating ethical business practices if they stand to make a substantial amount of income from this promotion. Nintendo has generally taken a strong stance compared to other publishers for allowing their games to be streamed or recorded. Initially, they have used YouTube's Content ID system to register their games such that they can generate ad revenue from streaming videos and Let's Play videos. By about 2014, Nintendo crafted its Nintendo Creators Program, which would allow players providing live streams and Let's Plays of Nintendo games that sign onto the program to receive some monetization of these videos through YouTube. However, in September 2017, Nintendo changed the program specifically preventing affiliates from streaming video of Nintendo games, monetized or not, though non-affiliated accounts, and Let's Plays with commentary, remain unaffected. However, on November 28, 2018, Nintendo announced that the program was shutting down. The playing of copyrighted music without proper permission may cause archived streams to be removed or muted. Streamers can also be suspended, due to complaints under laws such as the U.S. Online Copyright Infringement Liability Limitation Act, or automated content matching. More than 10 popular Twitch streamers, including Félix "xQc" Lengyel and Zachary "Sneaky" Scuderi, were banned for 24 hours for allegedly playing a song by Juice WRLD in June 2018. Some of the bans were lifted, with the artist's record label Interscope claiming that the ban was accidental. Even backlash from small streamers is on the rise. English live streamer PhatUnicorn420 uses music from his real life brother, music producer SampleTheChef. Even after rejecting and disputing over 200 video mutes to his channel, Twitch are still unable to identify Phat's claims and to stop them reoccurring. Twitch sent a letter to users in October 2020 stating that it would remove videos or channels that had copyrighted music on them, and that it could not stop streamers from facing punishments due to Digital Millennium Copyright Act (DMCA) violations. == See also ==
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