The VideoBrain largely failed to achieve commercial viability for a number of reasons. Poor design decisions hindered user acceptance; for example, the VideoBrain's confusing and
user-unfriendly keyboard made even simple text entry a tedious process. Moreover, the computer did not offer the then-popular
programming language BASIC, forcing users to instead adopt
APL/S - a far more obscure and difficult programming language. Finally, the VideoBrain software library had trouble reaching a key audience. Most available software was aimed at productivity or educational markets, and lacked any variety of entertainment titles. Perhaps the largest contributor to the VideoBrain's failure was simply a lack of proper
marketing and hardware availability. Public understanding of
computers in 1977 was significantly lower than it is today, and many potential
consumers simply did not understand the benefits of owning a home computer. Additionally, the VideoBrain was mainly sold through
mail-order outfits, and only made a brief retail showing at
Macy's Department Stores. (By contrast,
video game consoles at the time were easily available in a number of
department and
toy chains, allowing them to far outsell the VideoBrain Computer System). Yu also said Grove was skeptical about the
Apple II as well but Yu felt that the Apple was successful because it targeted a market (computer enthusiasts) that was easier to sell to. The Apple was also quite a bit more powerful and more expensive. It was an open system, with many expansion slots and fully documented software and hardware – to target the enthusiast community. Although it lacked lowercase, its keyboard was both full-travel and of a normal layout. The VideoBrain, by contrast, was a much more closed design targeting home users with more simplicity and low cost. Even the keyboard was simplified, in terms of the number of keys. Apple created closed systems designed around simplicity later, such as the original Macintosh (which eschewed slots, hard disk support, and the numeric keypad) and the much later
iMac (which eschewed slots and the floppy disk). ==See also==