V-pop The embrace of modern pop music culture has increased, as each new generation of people in Vietnam has become more exposed to and influenced by Westernized music, along with the fashion styles of Hong Kong, Taiwan, Japan, and South Korea. Musical production has improved and expanded over the years as visiting performers and organizers from other countries have helped to stimulate the Vietnamese entertainment industry. Such performances include international stages like the Asia Music Festival in South Korea where popular Vietnamese singers such as
Mỹ Linh,
Mỹ Tâm,
Hồ Ngọc Hà,
Lam Trường,
Sơn Tùng M-TP and others have performed along with other singers from different Asian countries. During the recent years, such as 2006 and beyond, Vietnamese pop music has tremendously improved from years past. Vietnamese music has been able to widen its reach to audiences nationally and also overseas. There are many famous underground artists such as Andree Right Hand, Big Daddy, Shadow P (all featured in a popular song called
Để anh được yêu) or Lil' Knight and countless others who have risen to fame through the Internet. In addition, there are also other singers that have gone mainstream, such as M4U, Hồ Ngọc Hà,
Bảo Thy, Wanbi Tuấn Anh,
Khổng Tú Quỳnh, Radio Band, etc. There are also amateur singers whose songs have been hits in Vietnam, such as Khởi My,
Tóc Tiên, Văn Mai Hương,... These singers tend to view singing as a hobby, therefore not being labeled as mainstream artists. Overall, the quality of recording and the style of music videos in Vietnam has improved a lot compared to the past years due to many private productions and also overseas Vietnamese coming back to produce a combination of Western and Vietnamese music.
Rock and heavy metal Introduced by American soldiers,
rock and roll was popular in Saigon during the Vietnam War. This genre has developed strongly in the South and has spread out over the North region after the rise of
Bức Tường in the 90s. For the last 10 years,
metal has become more mainstream in Vietnam.
Ngũ Cung and Microwave are the current top Vietnamese metal bands in the 21st century. Some songs that were popular during the Vietnam war include
The Rolling Stones' "
Paint it Black",
The Beatles' "
All You Need is Love," and
Jimi Hendrix's "
Purple Haze". In the 21st century, in addition to bands from the 20th century, there are a number of new alternative rock - pop rock bands gradually appearing such as Ngọt, Cá Hồi Hoang or Chillies. The most special is Ngọt with many hits such as "Lần Cuối", "Thấy Chưa, để quên" and "Cho Tôi Đi Theo".
Hip hop and rap Hip-hop is first introduced to Vietnam through a 1996 Sprite ad which includes pop lyrics that resembles a rap song. Furthermore, the genre continues to develop with Khanh Nhỏ's "Vietnamese Gang" featuring Thái Việt G, as the song remained as both a breakthrough and a milestone for early hip-hop in Vietnam, objectively viewed as the first Vietnamese song that includes flow and lyricism. The hip-hop scene throughout 2000s were considered a "golden era" with many underground talents based on rap forums, notably "DSK" or "Die Sonner Kinder" or "Da Sun Kid" (real name Trần Đức Minh) whose fame are heavily relevant to the late 2000s to early 2010s, as he associated the genre with an eccentric style of flow, lyricism and vocal; which crowned him as "King of Rap" in this era with "classics" such as "Lớn Rồi", "Chưa Bao Giờ",.. It is also important to mention about Wowy, then-SouthGangz rapper, he inspired the "mainstream era" for Vietnamese hip-hop with hit songs such as "Hai Thế Giới", "Khu Tao Sống". He notably teamed up with Karik to become a very famous rapper couple in Vietnam in 2005s–2010s. Another famous rapper in Vietnam is named
Suboi, she is the first Vietnamese female rapper to become successful in her country and is considered "Vietnam's queen of
hip hop". Currently, hip hop plays an important role in
V-pop, hip hop gameshow competitions are currently developing in Vietnam such as Rap Viet, King of Rap,... with present influential mainstream rappers such as Jack,
RPT MCK,
HIEUTHUHAI,
Đen,
Binz,
Low G,...
Karaoke music Karaoke music developed in Vietnam in the 1990s. Karaoke music mostly consist of songs with a slow tempo, often with sad and/or romantic lyrics. Vietnamese karaoke with sing-along lyrics often come in the genres of
ballad,
bolero or like
cải lương. Vietnamese ballad and bolero music such at those from
Paris by Night or from Vietnamese music productions in Vietnam still remain one of the most popular genres of slow-tempo music for Vietnamese people. Some examples are Love in the sunshine by Trish Thuy Trang and Unforgettable love by Ho Quynh Huong. ==See also==