Bapineedu began his career as a clerk in the
Zilla Parishad office, where his passion for storytelling led him to write detective stories under a pseudonym. His witty and engaging narratives gained significant popularity during the late 1960s and 1970s, resulting in the publication of over 70 stories in leading vernacular dailies. Believing that self-publishing would be more profitable, he resigned from his job and moved to
Madras with his family. There, he met already established writers like Viswa Prasad and Kommuri. When they advised him that publishing detective novels might not be profitable, Bapineedu launched the monthly magazine
Vijaya instead. This magazine, featuring sections on comedy, stories, and cinema—including popular film reviews and box office reports—became widely popular and earned him the nickname 'Vijaya' Bapineedu. He further expanded his publishing efforts by introducing other successful magazines, including the children's periodical
Bommarillu and magazines like
Ramani, and
Radhika. He also served as the editor for
Indian Film and
Neelima magazines. == Film career ==