Fortune According to
Forbes, her brand registered a profit of 10 million Brazilian Reais in October 2021, only a month after launch. Her company was reported to have sold 110,000 perfume bottles in March 2023 alone, as reported by newspaper
O Globo, reaching a profit of
R$17 million three months after launch. Virginia herself claimed to gain R$500,000 per month, for a total of R$6,000,000 per year. The WePink company reportedly profited 168.5 million in 2022.
Makeup In March 2023, a makeup
foundation was launched by Virginia's brand
WePink Beauty and it was severely criticised for
false advertising. Virginia claimed that her makeup had "imported-product quality" and was a "dermomake", a type of makeup that unites beauty with skin care. To quote Virginia herself: "Our foundation takes care of the skin, and that's what's distinctive about it". However, a YouTube video by the
beauty influencer Karen Bachini later revealed that the product was, in fact, registered as grade 1 by the
Brazilian Health Regulatory Agency (Anvisa), thus, it's incapable of taking care of the skin due to its minimal level of
vitamin E,
hyaluronic acid and
nicotinamide, all of which were claimed by Virginia to be of a higher amount. The foundation was criticised for
drying the skin, highlighting
frown lines and nose
exocrine glands, not being resistant to water, and, in some cases, for causing
redness of the skin. The marketing campaign was also criticised for devaluing Brazilian products in favor of promoting Virginia's brand. The initial price of R$199 (about $36
US Dollars) was also put under critique, being subsequently altered. The Brazilian YouTuber
Felca made a video about the foundation that went viral due to the poor quality and usage of the product, "I will have nightmares" he claimed. After the controversy, many similar cases emerged on social media. Virginia was accused of promoting a brand that used names and images for false advertising, offering a course that didn't accomplish what it had promised, and demanding money in exchange for pictures with fans.
Plagiarism and product scam In October 2022, Virginia launched a baby focused
hygiene brand with the trademark of ''Maria's Baby by Virginia Fonseca''. For which she was accused of
plagiarizing the name,
visual identity and product labels of American entrepreneur
Kylie Jenner's brand
Kylie Baby by Kylie Jenner. In 2023, Virginia launched a
sunglasses collection with the brand By IK, but consumers reported that they hadn't received their product after their purchase.
Motherhood In April 2023, a video of the couple's eldest daughter Maria Alice went viral on social media, being highly discussed by
Brazilian netizens. The journalist
Evaristo Costa commented "The mother is the one who raises (the child)". Virginia's husband, Zé Felipe filmed an answer video using offensive language against the journalist, who promptly apologised. The repercution of the video caused other controversies to resurge, for example the one over the marketing campaign that used the couple's 7-day-old daughter, one over the end of the breastfeeding period, the use of babysitters during an international trip, etc. == Filmography ==