Before the construction of the project was established, the tower formerly sits on the former Ocean Theater, an old movie theater which opened in the area in the 1970s, and was closed in the 1990s, due to rising competition from malls, equipped with movie theaters and additional retail stores within
Metro Manila. The theater was eventually auctioned for ownership in 2008, at a price tag of ₱58 million, with many companies bidding for the ownership of the property. The companies involved in the bidding for the property were
SM Prime, First View Corp., and Eurotel. On November 18, 2008, Eurotel won the sale for the property, offering ₱91.8 million, after then-Mayor
Feliciano Belmonte Jr. and other Quezon City officials voted on the company's bet, beating SM Prime's ₱80 million and First View's ₱110 million bets, while the
Araneta Group remains as the project's landlord, as the project sits within the vicinity of the
Araneta City. The Ocean Theater was demolished in 2009 to give way for the high-rise project, while the project broke ground in October 2011, before topping off in October 2014. On May 29, 2015, the tower's crane hook snagged off, and hit the tower's rooftop, while four construction workers secured the crane hook, to avoid it from falling to the ground and cause casualties. Due to the incident, the tower's construction was delayed to its planned original opening in December 2015, but was subsequently completed in July 2016, as tenants and residents began occupying the building. ==Architecture and design==