Vividh Bharati

Commercials were introduced initially in the Vividh Bharati Service in 1957 on an experimental basis. Realising the role of advertising in accelerating the social and material progress of the country, commercials were extended to primary channels including FM and local radio stations in a phased manner. Advertising on radio is cost effective to advertisers and has the potential to reach rural areas where other mass media is not as prevalent. ==Content==

The service provides entertainment for nearly 15 to 17 hours a day. It presents a mix of film music, skits, short plays and interactive programmes. Some of the popular programmes of Vividh Bharati are 'Sangeet Sarita', 'Bhule Bisre Geet', Hawa Mahal, 'Jaimala', 'Inse Miliye', and 'Chhaya Geet'. New programmes like 'Bioscope Ke Batein', 'Sargam Ke Sitare', 'Celluloid Ke Sitare', 'Sehatnama', ' Hello Farmaish', 'Sakhi Saheli' and 'Aaj Ke Phankaar' were gradually introduced. ==See also==