MarketMultichannel television in the United States
Company Profile

Multichannel television in the United States

Multichannel television has been available in the United States since at least 1948. The U.S. is served by cable television systems, direct-broadcast satellite providers, and various other wireline video providers; among the largest television providers in the U.S. are YouTube TV, DirecTV, Optimum Communications, Charter Communications, Comcast, Dish Network, Verizon Communications, and Cox Communications. The Telecommunications Act of 1996 defines a multichannel video programming distributor (MVPD) as "a person such as, but not limited to, a cable operator, a multichannel multipoint distribution service, a direct broadcast satellite service, or a television receive-only satellite program distributor, who makes available for purchase, by subscribers or customers, multiple channels of video programming", where a channel is defined as a "signaling path provided by a cable television system."

Platforms
Cable television John Walson of Mahanoy City, Pennsylvania was credited with having established the first cable television service in the U.S. in 1948. He created the service in order to improve the availability of television stations to those with poor reception due to tall mountains and buildings. The launch of communications satellites, such as Satcom I, enabled broadcasters to send out their programming nationally for hundreds of dollars per hour rather than costlier telephone lines By 1981, eleven communications satellites were in use, and the Federal Communications Commission planned 24 to be in use by 1985. Most cable channels wanted space on Satcom I, since cable companies had receiving dishes aiming in that direction. In November 1981, Satcom III-R replaced Satcom I, which changed to voice and data distribution. Growth of satellite Some areas were too remote for cable or even any over-the-air reception, and other areas did not have a cable television system. In the early days of home satellite dishes, the two types of service were low-power C-band service with large dishes 8 to 12 feet wide, and high-power Ku-band. In 1979, COMSAT announced a plan to allow viewers to receive programming directly from broadcast satellites, a concept called direct-broadcast satellite (DBS). This system would cost "hundreds of millions of dollars" and, at the time, was expected to be ready by the 1990s. Later, the company changed its target date to 1986. By 1983, the FCC had authorized several other companies to offer DBS service. These included CBS, RCA and Western Union, as well as Rupert Murdoch-led Skyband. Unlike the larger television receive-only dishes, DBS used higher-powered satellites with smaller, more affordable dishes that were two to three feet wide. One prediction for USCI was for 2.4 million customers by 1986. With little success in Indiana, USCI began looking to Washington, D.C., Baltimore and Philadelphia. Early in 1984, USCI expanded into 15 markets in the Northeast and Midwest. At first, USCI leased its equipment because people might be reluctant to buy an unproven technology, but the company later sold its dishes. COMSAT planned to compete with USCI, offering lower prices, but lost its backing from CBS in June 1984. Another problem was that HBO and other channels used C-band while USCI was Ku-band. USCI filed for bankruptcy, and one company offered to convert USCI dishes to C-band. People were allowed to keep their dishes; half had bought them and half had leased them, however it was unclear who if anyone would provide the service. Since cable channels could prevent reception by big dishes, other companies had an incentive to offer competition. Dominion planned inspirational programming, USSB intended to sell dishes with three channels of free programming, and Direct Broadcast Satellite Corp. would be a common carrier airing programming from those who paid. In 1996, the FCC said local zoning laws could not prevent most smaller dishes. Another advancement in satellite TV came with the Satellite Home Viewer Improvement Act of 1999 (SHVIA), which allowed local channels to be included in satellite TV packages. Previously, this was only possible if an area had no local broadcast network affiliates. A January 8, 2001 report commissioned by the FCC stated that in the year ending June 2000, the number of satellite subscribers had increased from 10.1 million to 13 million people, an increase three times that of cable. Satellite represented 15.4 percent of those paying for television service, while the percentage of those who had cable dropped from 82% to 80%. Cable charges increased at a rate 50% higher than the Consumer Price Index. By 2012, satellite dishes accounted for 30% of the pay television market. Wireline and broadband In 2005, Verizon Communications launched FiOS, a new suite of television, internet, and phone services delivered over a fiber-optic infrastructure. In 2006, AT&T followed suit with the introduction of U-verse. Virtual MVPD, TV Everywhere, and over-the-top media services The subscription television market in the U.S. began to erode in the 2010s due to multiple factors. Some have cited higher costs due to deregulation of cable television and tied selling practices (which force subscribers to pay monthly for a large bundle of unwanted channels to receive a few desired programs). Over-the-top video on demand services, such as Netflix, have also appealed to changing viewing habits, such as the growth of mobile device usage for media consumption. The market trend of cord cutters has seen viewers cutting back or dropping their television subscriptions in favor of using a mixture of sources, such as terrestrial television and internet streaming services, as an alternative. In 2015, Dish Network announced a service known as Sling TV, a streaming, multichannel video service (virtual MVPD or vMVPD) offering a focused selection of popular cable networks, delivered via apps for mobile devices and other digital media players over the internet. By 2018, the service had reached 2 million subscribers, and prompted the launch of competitors from AT&T (DirecTV Now, which had reached 1 million), Hulu, Sony (PlayStation Vue) and YouTube TV. By 2019 Q3, analysts estimated vMVPDs have nearly 9 million subscribers in the United States. Comcast introduced a streaming television service as a lower-cost alternative to their main service, delivered through managed networks as part of their internet services. Similarly, Time Warner Cable trialled the use of Roku devices as a set-top box in 2015. In October 2015, TWC began to trial a service under which subscribers are given a Roku 3 digital media player to access their service via the supplied TWC app, rather than a traditional set-top box. A TWC spokesperson emphasized that this offering would provide "the same TV and same packages delivered to the home today", but delivered over TWC-managed internet rather than a cable line. With the mass proliferation of over-the-top subscription services intending to compete with legacy players, analysts have argued that the market is becoming too fragmented, and giving consumers "fatigue" over the sheer number of options. A 2019 Leichtman Research Group study involving 6,715 households showed that 43 percent of vMVPD subscribers changed from a traditional MVPD. 17 percent dropped their previous vMVPD for another one, 25 percent also had a linear service, and 15 percent had never used a traditional MVPD. 71 percent of vMVPD users, the study said, were in the 18-44 group, in which 16 percent used a vMVPD. Only 6 percent of those over 45 used a vMVPD. The introduction of ATSC 3.0 broadcasting in the 2020s led to trials of vMVPDs carried via OTA signals; startup company Edge Networks began operating a multichannel service known as Evoca in markets such as Boise, Denver, and Portland, which utilized set-top boxes that aggregated internet-delivered channels with channels delivered via encrypted signals on ATSC 3.0 stations (including offers to bundle other services such as Sling TV on the same boxes). The company closed in 2022, citing a lack of growth and "coordinated refusal" from the major networks to license content to the venture. == Regulation ==
Regulation
In 1972, the Federal Communications Commission (FCC) established basic regulations for cable providers, including franchise and technical standards, and requiring them to register for a certificate of compliance before operation. In 1992, Congress passed the Cable Television Consumer Protection and Competition Act that was designed to promote competition and consumer protection in the cable television industry. The act mandated that cable providers carry all local full-power or otherwise qualified broadcast television stations on their service. However, commercial stations have the option to opt-out of must-carry, and require financial compensation for their carriage instead. It also required cable networks operated by cable companies to offer their carriage to competing satellite providers at reasonable rates if they used satellites as part of their distribution path. The act also narrowed the standard required for prohibiting rate regulation, requiring the provider to serve less than 30% of their franchise area, or two unaffiliated providers, serving at least 50% of the area, serve at least 15% of the market. The Telecommunications Act of 1996 amended Section 602 (13) of the Communications Act of 1934 to define a "Multichannel video programming distributor" (MVPD) as "a person such as, but not limited to, a cable operator, a multichannel multipoint distribution service, a direct broadcast satellite service, or a television receive-only satellite program distributor, who makes available for purchase, by subscribers or customers, multiple channels of video programming", where a channel is defined as a "signaling path provided by a cable television system." An industry consortium known as CableLabs officially introduced a standard known as CableCARD in 2003 to comply with this mandate. These cards could be inserted into slots on devices such as televisions and digital video recorders to allow access to digital cable channels without a set-top box. CableCARDs were cheaper to rent than a cable box, but the first version of the standard did not support two-way communications for interactive services such as video on-demand or pay-per-view facilities, thus giving the system a disadvantage over cable boxes. The integration ban was delayed until (and officially took effect on) July 1, 2007. The cable industry lobbied for the ban to be delayed, citing factors such as a lack of demand for the CableCARDs (a factor induced by the cost of devices which supported them), as well as its limitations on two-way services—especially due to the growing video on-demand market, and switched video—a technique that enabled an increase in capacity for high-definition channels. In 2008, the industry attempted to adopt a middleware standard known as tru2way, which did not require a smart card and would support two-way services delivered directly to devices. However, tru2way had limited to no consumer adoption; despite most major providers pledging to deploy it by mid-2009, Panasonic only sold compatible televisions in three Comcast test markets before discontinuing them in 2010 in favor of a set-back box. The integration ban was repealed in 2015 as a condition of the STELA Reauthorization Act of 2014. In 2010, the FCC issued a notice of inquiry proposing a concept known as AllVid, which involved the introduction of "adapters" that would abstract television services from the devices which deliver them, allowing the development of devices that could converge subscription television with internet video. The FCC stated that it was "not convinced that the tru2way solution will assure the development of a commercial retail market as directed by Congress." Despite support by major firms such as Sony and Google (the latter having recently launched a digital media player platform known as Google TV), AllVid was widely-opposed by the multichannel industry, as well as the Motion Picture Association of America (who argued that copyright infringing media sources could be presented alongside legitimate options in search interfaces). Also in 2010, the U.S. government passed the Twenty-First Century Communications and Video Accessibility Act, which requires that televisions and MVPD set-top boxes be accessible to those who are blind and visually impaired, including support for audio description. In 2016, the FCC, under chairman Tom Wheeler, voted 3-2 to authorize a notice of proposed rulemaking proposing that MVPDs be required to make their programming and other related data "be available to the creators of competitive solutions using any published, transparent format that conforms to specifications set by an independent, open standards body." The cable industry opposed this proposal, due to the lack of control they would have on the user experience (citing the possibility that third-party developers could inject their own advertising into the interface, even though the proposal specified that there would be regulations against this). In January 2017, new Trump administration FCC commissioner Ajit Pai (who voted against it) removed Wheeler's set-top box proposal from the FCC's items on circulation. Linear online video providers The increasing prominence of linear IPTV services delivered entirely over the public internet (also referred to as an "over-the-top" television service, "linear online video provider" (OVD), or "virtual MVPD") has led to questions over whether they can be regulated by the FCC in the same way as traditional television providers. A key sticking point is the established standard in case law, that a television provider must control the entire infrastructure used to distribute their channels in order to be classified as a multichannel video programming distributor (which does not take into account the public internet). In 2010, Discovery Communications also pulled its networks from Sky Angel, prompting the provider to file a formal complaint under the Cable Television Consumer Protection and Competition Act. Sky Angel argued that Discovery was discriminating against its service, because it had allowed other providers to stream its programming online through other manners (such as TV Everywhere services). The FCC denied the complaint, but its Media Bureau acknowledged that OVDs did not formally fall under the definition of an MVPD because they did not control a physical transmission path. Sky Angel was thus ineligible for protections under the program access rules and other relevant laws, but the Media Bureau did open a discussion on whether an OVD could qualify as an MVPD. Members of the cable industry supported this historic interpretation of the law, while it was also argued that classifying streaming services as MVPDs would increase regulatory burden and discourage innovation by digital services. Another prominent case was that of Aereo; the service allowed users to rent an antenna from a centralized location, and stream feeds of local broadcast television channels received via the antenna. By doing so, Aereo argued that its service was a placeshifting solution that rented access to hardware, and thus did not require permission from broadcasters to retransmit their programming. However, the U.S. Supreme Court ruled in American Broadcasting Cos. v. Aereo, Inc. that this violated copyright law, as the streams still constituted an unauthorized public performance, and that despite claims to the contrary, its business model was substantially similar to that of a cable television provider (but the Court did not go as far as claiming Aereo was an MVPD). The company attempted to use this ruling in an effort to apply for a compulsory license from the U.S. Copyright Office instead. However, international treaties forbid the establishment of blanket licenses for streaming broadcast television stations over the internet, thus the Copyright Office ruled that this was outside of its scope. In 2019, a similar service emerged known as Locast. Unlike Aereo, it was run by a non-profit advocacy group rather than a commercial entity, and asserts itself as being a non-profit broadcast relay station (which are exempted under U.S. copyright law) that collected donations from users to cover the "actual and reasonable costs" of providing the relay. Locast was a free service, but periodically interrupted programming to solicit for donations until one was made. In September 2021, the service shut down after U.S District Court Judge Louis Stanton denied a request by Locast for a summary judgment in a similar lawsuit brought upon by the networks. Stanton described Locast's periodic interruptions as being a "charge" and "not merely a recurring gift to a charitable cause", and also singled out that the company had derived revenue double its operating expenses, and had stated that it planned to use its donations to cover expansion (which is not covered by the exemption in copyright law). == Programming ==
Programming
Carriage and cost of service Many cable channels charge providers fees in order to carry their content. The fee that the cable service provider must pay to a cable television channel can vary depending on whether it is a basic or premium channel and the perceived popularity of that channel. As providers are not required to carry all channels, they may negotiate the fee they will pay for carriage of particular services. Typically, more popular channels command higher fees; for example, ESPN typically charges $10 per month for its suite of networks ($7 for the main channel alone), by far the highest of any non-premium American cable channel, comparable to the premium channels, and rising rapidly. ESPN and other regional sports networks, as well as retransmission consent negotiations by broadcast television outlets, have frequently been cited as contributing to the increasing cost of television subscriptions. == Statistics ==
Statistics
Largest ad-supported cable channels Top multichannel video service providers in the United States by number of subscribers • All data from Leichtman Research Group, Inc. as of the end of Q4 2023, except where otherwise noted ==See also==
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