Vntana

In 2012 the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO). The company’s name is derived from "ventana", the Spanish word for "window". They developed a display called the "V-3 Hologram System" that consists of hardware and software to project transparent floating images using Pepper's ghost. Their device also includes the ability for users to manipulate the floating images with gestures. ==Transparent displays==

During the 2015 ATP US Open, Mercedes-Benz sponsored a Vntana transparent image of tennis player Roger Federer, to which fans could serve tennis balls. The company has also worked with Pepsi on its marketing campaigns. In 2016 Vntana produced the first transparent image based karaoke device, which was featured on a summer concert tour by Rob Thomas where fans could sing alongside a transparent image of Thomas. It also released a selfie device, in which users can produce transparent images of themselves, called the Hollagram Selfie Booth, created from a full body scan. Users then received a video of the experience. Lexus has also partnered with Vntana in order to provide transparent images of its vehicles at sports stadiums, and during Super Bowl LI events, Vntana provided a SpongeBob SquarePants interactive exhibit for children. The Pro Football Hall of Fame uses Vntana life-size transparent images of its inductees. ==References==