Inspired by the potential of the web and the success of
NetDay, VolunteerMatch.org was launched on April 25, 1998, as a merger between Impact Online, Inc. (a California nonprofit organization started by MBAs Mark Benning, Joanne Ernst, Steve Glikbarg, and Cindy Shove) and Volunteer America (a project co-founded by Jay Backstrand and Craig Jacoby). Today the organization is called Impact Online, Inc., dba VolunteerMatch. Its early growth was fueled by attention from the mainstream media (particularly around the topic of
virtual volunteering) and its success in competitions sponsored by industry and academic institutions. In 1998, it was a final selection for inclusion in the
Smithsonian Institution Permanent Research Collection and was featured in an article in
USA Today. In 1999, it was promoted by
Oprah Winfrey on her show. The organization's growth has also been spurred by an increased interest in disaster-related volunteering and service following natural and man-made disasters, including the
September 11 attacks,
Hurricane Katrina, and the
2010 Haiti earthquake. Following Hurricane Katrina, it began a partnership with the
American Red Cross to integrate VolunteerMatch's Business Solutions with the Red Cross volunteer opportunity search system. In 2005, the organization launched an initiative to promote older adult skilled volunteering. With initial funding from
The Atlantic Philanthropies, it conducted research in 2006 that was published the following year as a report,
Great Expectations: Boomers and the Future of Volunteering. On June 27, 2008,
Boomer Volunteer Engagement: Collaborate Today, Thrive Tomorrow, a step-by-step guide for nonprofits to engage older adults and skilled volunteers, was co-published with the JFFixler Group. VolunteerMatch reached one million volunteer connections on January 9, 2003; two million on March 16, 2005; three million on June 5, 2007; and four million on March 13, 2009. On July 31, 2019, VolunteerMatch celebrated its 14 millionth nonprofit-volunteer connection. In 2009, it helped thousands of Americans participate in the first September 11 National Day of Service and Remembrance. As part of
National Volunteer Week on April 16, 2010,
UnitedHealthcare and VolunteerMatch released research on the health benefits of volunteering. On June 8, 2010,
Ben & Jerry's released two ice cream flavors—Berry Voluntary and Brownie Chew Gooder—to promote Scoop It Forward, a partnership with
Target and Ben & Jerry's aimed at encouraging consumers to volunteer at education-related nonprofits. December 31, 2010 marked the first time that mission-related revenue covered 100 percent of VolunteerMatch's annual costs. In September 2011, it listed 71,652 active volunteer opportunities from over 79,920 nonprofit organizations. The organization announced it had generated seven million volunteer connections on July 11, 2013, in a press release announcement about its recommendations engine, the first ever for volunteer engagement. On June 16, 2014, VolunteerMatch partnered with LinkedIn to make it dramatically easier for nonprofits to tap into skilled and pro bono volunteer talent from LinkedIn's 300 million members. In 2015, VolunteerMatch brought together 35 experts in volunteer engagement to curate an insightful collection of actionable advice on strengthening volunteer programs called "Volunteer Engagement 2.0: Ideas and Insights Changing the World." On September 14, 2017, UnitedHealthcare and VolunteerMatch released a follow-up to their original study, which revealed that 75 percent of U.S. adults feel physically healthier by volunteering. January 24, 2017, four days after
President Donald Trump's inauguration, marked the busiest day in the websites 20-year history. From January 20 to February 2, 2017, VolunteerMatch.org welcome over half a million unique visitors. Its second highest day of website traffic occurred on November 10, 2016, two days after the
2016 U.S. presidential election. On April 25, 2018, VolunteerMatch celebrated its 20th birthday. On January 14, 2025, it was announced that VolunteerMatch and
Idealist are merging. ==Awards and presidential support==