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Voss (collection)

Voss is the seventeenth collection by British fashion designer Alexander McQueen, released for the Spring/Summer 2001 season of his eponymous fashion house. The collection drew on imagery of madness and the natural world to explore ideas of bodily perfection, interrogating who and what was beautiful. Like many of McQueen's collections, Voss also served as a critique of the fashion industry, which McQueen was often ambivalent about. Voss featured a large number of showpiece designs, including dresses made with razor clam shells, an antique Japanese screen, taxidermy hawks, and microscope slides. The collection's palette mainly comprised muted tones; common design flourishes included Orientalist and surrealist elements.

Background
British fashion designer Alexander McQueen was known for his imaginative, sometimes controversial designs, and dramatic fashion shows. During his nearly twenty-year career, he explored a broad range of ideas and themes, including historicism, romanticism, femininity, sexuality, and death. From 1996 to October 2001, McQueen wasin addition to his responsibilities for his own labelhead designer at French fashion house Givenchy. McQueen frequently experimented with unconventional materials and references to nature in his collections. He often used animal parts, both natural and imitation, in his designs. Avian symbolism and imagery was a recurring theme throughout his career. His fifth collection, The Birds (Spring/Summer 1995), was dually inspired by ornithology, the study of birds, and the 1963 Alfred Hitchcock film The Birds, for which it was named. Moths and butterflies were another repeat motif. McQueen had a difficult relationship with the fashion industry and the media. Early in his career, journalists often framed him as a working-class trespasser in an upper-class industry. The press preyed on his insecurities about his weight and looks. Distressed about the poor reception for his Givenchy collections, he resorted to smoking and drug use to deal with the pressure he felt to satisfy management and the press. McQueen was often ambivalent about continuing his career in fashion, which he described as toxic and suffocating. Several of McQueen's collections, including Voss, were intended as critiques of his industry. In ''It's a Jungle Out There'' (Autumn/Winter 1997), McQueen used the short lifespan of the Thomson's gazelle as a metaphor for the "fragility of a designer's time in the press." What a Merry-Go-Round (Autumn/Winter 2001), which followed Voss, depicted fashion as a circus. At the end of his career, McQueen lashed out again with The Horn of Plenty (Autumn/Winter 2009), which satirised the concept of a runway show and the wastefulness of the industry. == Concept and collection ==
Concept and collection
Voss (Spring/Summer 2001), stylised in all capitals and sometimes informally called the "asylum show", is the seventeenth collection McQueen created for his eponymous fashion house. McQueen intended it as a critique of the fashion industry in several ways, framing it as a "mental asylum" in which designers were treated like lab animals to be observed and harassed. The unusual designs and materials were intended to challenge conventional ideas about what could be seen as beautiful. McQueen said he sought to make a collection that would be broadly palatable at retail, so he included stylish suits and "simple black dresses". Some four thousand seashells were sourced from beaches on the coast of Norfolk, with the rest coming from Billingsgate Fish Market in London. Equally, the collection drew on the aesthetics of madness, imprisonment, and medicine. McQueen was a cinemaphile and may have been drawing on cinematic depictions of insane asylums and prisons, such as those from ''One Flew Over the Cuckoo's Nest (1975), set in an asylum, or The Green Mile'' (1999), which depicted inmates on death row. Vermillion accents evoked blood; one dress, modelled by Erin O'Connor, had a bodice made from microscope slides painted red. Some items may have been referencing nurse's uniforms. There was a heavy emphasis on tailored items with reimagined menswear elements, such as Look 13, a bodysuit modelled on a suit jacket, or Look 20, an off shoulder dress whose upper bodice was made to look like a man's dress shirt and collar. Several items had halter tops structured like attached neckties; sometimes the entire garment was made from the type of silk fabric typically used for ties. McQueen was inspired to create the dress after seeing thousands of the shells on the coast of Norfolk while walking with a friend. Concept for finale McQueen was interested in challenging societal norms of beauty with Voss. He wanted to show that things conventionally considered ugly, such as moths or an obese woman, "could be beautiful depending on perception". McQueen's version added several hundred moths fluttering around Olley. Underground journalist Michelle Olley knew McQueen through mutual friends, and was recruited for the finale by his associate Sidonie Barton. Given McQueen's bent for the macabre, and aware of the way her body departed from the fashionable ideal – Olley described herself as "five foot three inches and the wrong side of a size 16 dress" – she anticipated being asked to perform a "visceral she-beast role". Although she had appeared in nude photographs before, Olley was apprehensive about being naked in a live setting while wearing a full-face hood. After some consideration, she agreed to appear, telling McQueen "I'm doing it for art". He replied "I thought we all were weren't we?" before awkwardly leaving the room. Olley's boyfriend felt she was being exploited, but Olley felt "a cheeky little buzz" from the idea of horrifying the fashion audience with her fatness, and ultimately concluded that she wanted "to be part of a ritual, however elegantly disguised". == Runway show ==
Runway show
Production details The runway show for Voss was staged on 26 September 2000 at the Gatliff Road Warehouse in London, as part of London Fashion Week. The many showpiece designs and complex set, which took an entire week to construct, made for an expensive show. Production was supported by longtime sponsor American Express and reportedly cost . McQueen typically worked with a consistent creative team for his shows, which he planned with Katy England, his assistant and primary stylist. Both of McQueen's parents attended the show. At the outset, the lights were low and the cube functioned as a mirror. McQueen deliberately started the show an hour late, which forced the audience to watch themselves uncomfortably in the mirror while the sounds of a heartbeat and heavy breathing played. Some in the front row tore holes in their invitations to turn them into makeshift face shields. == Reception ==
Reception
Contemporary Contemporary critical response to Voss was universally positive, according to retrospective summaries. Several reviewers called it his best work yet, and many regarded McQueen and fellow designer Hussein Chalayan as the two standouts of a disappointing London Fashion Week. Cathy Horyn of The New York Times went so far as to say theirs were the only two collections that mattered that season. Reviewers praised the combination of artistic showmanship with wearable, commercially-viable clothing. The slim tailored suits and draped jersey dresses were critical favourites highlighted in a number of reviews, as was the soft colour palette. Suzy Menkes of the International Herald Tribune felt the collection had a sense of "luxurious calm", which she attributed to McQueen now having several years of training in French haute couture techniques at Givenchy. John Davidson at The Herald of Glasgow felt that the clothing was like much of McQueen's work, with its "sense of confrontational eroticism". McDowell was also critical of McQueen's focus on the runway presentation, saying that the "histrionics of high-camp drama" were less impactful than the designer imagined. The finale was generally seen as a classic McQueen spectacle. When Vogue asked various designers about their favourite shows by others, in 2024, Simone Rocha and Catherine Holstein each picked Voss. Rocha said she wished she had seen it in person, while Holstein described it as "profoundly brave" and thought it would be impossible to do in the modern fashion industry. In an overview of the collection from 2021, Cathy Horyn recalled that there were no show notes, so the audience was expected to interpret the themes and ideas for themselves. She felt the show stood out because of McQueen's tailoring abilities: "the workmanship and the expression of sexuality and femininity and all these plays on texture with tailoring that it's just really incredible". To her, Voss was evidence of fashion as art, both in the staging and in the quality of the clothing presented. Horyn suggested that for many people who were involved in fashion at the time and who had seen the show, it "would be in their top five or top ten shows". == Analysis ==
Analysis
Transgression and beauty The collection, like much of McQueen's work, explored ideas of bodily perfection and interrogated who and what was beautiful. Horyn's review considered Voss in conjunction with Apocalypse: Beauty and Horror in Contemporary Art, an exhibition then running at the Royal Academy of Arts in London. She felt that viewing Apocalypse, with its similar subject matter, made it clear to her that McQueen was not just making fashion, but was "responding, like an artist, to the horror and insanity in contemporary culture".|alt=Red short jacket with kimono-inspired embroidery and pattern, on mannequinAnna Jackson felt that McQueen's incorporation of elements from Japanese clothing was more "transformative" than similar efforts by other designers, who treated these aesthetics as a novelty. The embroidered straitjacket borrowed several elements from Japanese clothing: "rejection of natural body shape, flat expanses, elaborate sleeves, constricting wrap style and overpowering headpiece". Jackson felt the design showed McQueen's understanding of Japanese garments, as well as how he "transfigured them into something uniquely his own". McQueen's minimal alteration of the antique silk screen "preserved yet metamorphosed" the original work "into a piece of unexpected visual and tactile juxtapositions". McQueen drew on Japanese aesthetics again in Scanners (Autumn/Winter 2003) and ''It's Only a Game'' (Spring/Summer 2005). Claire Wilcox thought McQueen made use of the kimono in this and other collections because it could easily be made modern while being grounded in a tradition of "exquisite material and craftsmanship". Koda compared the feathered minidress from Look 63 to a t-shirt and vest combination by Martin Margiela from 2000 which had a similarly conical silhouette. McQueen's design, he wrote, is a "chimerical pastiche: it is definitely avian, faintly reptilian, and possibly mammalian". Koda describes the heels which were paired with it on the runway as an explicit embodiment of McQueen's "critique of the fashion system", as they have an air of eroticism but were constructed to be very uncomfortable to wear. Researcher Lisa Skogh noted that McQueen often incorporated concepts and objects which might have appeared in a cabinet of curiosities – collections of natural and historical objects that were the precursor to modern museums. She identified the shell garments from Voss as being in this tradition, writing that they "evoke the Shell grotto|[shell] grotto aesthetic of princely gardens" and other historical art objects made from shells. Human-animal hybridisation Theorist Catherine Spooner noted that McQueen frequently used imagery of human-animal hybrids as a mischievous comment "on the notion of fashion as a transformational medium". Fashion historian Gertrud Lehnert suggested that McQueen's use of seashells and animal parts represented the natural duality of mortality and rebirth in his work. She focused on the ambiguity presented by McQueen's half-animal women, wondering if they were transitioning to or from animals. Although they bore some resemblance to mythical bird-women such as sirens and harpies, Lehnert felt that the women in Voss seemed trapped within the glass, endangered themselves rather than presenting a danger to others. Loschek wrote that McQueen's shows presented images from the "subconscious". As an example, she described Olley, in her box, as a "faunlike creature" kept in a test tube. Some scholars viewed Voss through the analytical lens of "becoming", developed by the French academics Gilles Deleuze and Félix Guattari, which suggests that identity is a constant process of change, and is not bound to fixed ideas. For these analysts, the way the collection presented an apparent hybridisation of humanity with the natural world was an expression of "becoming" something other than human. Gender theorist Stephen D. Seely explored this notion in an essay about fashion which enables "the becoming-nonhuman of the wearer's body" and defies standard binary categories such as "human/animal". For Seely, McQueen's designs achieve this by incorporating aesthetics and materials from nature, with the bird attack dress as a specific example. While the model's upper half seems like it is being torn apart or carried away by the taxidermy hawks, her bottom half, covered in ostrich feathers, is seemingly transformed into a bird. Seely writes that "the model and the birds are becoming-indiscernible", neither one nor the other. on display at Alexander McQueen: Savage Beauty'', Victoria and Albert Museum, 2015|alt=Several mannequins in a row, each wearing a different dress and shoesFaiers considered "McQueen's work as being in a constant state of 'becoming' something else", citing several examples from Voss. He described a grey silk coat with thermal print, paired with a green feathered dress, as representing the life stages of a butterfly or moth. The furry-looking green feathers and unusual forward-thrust abdomen of the dress resembled a caterpillar in camouflage, while the coat represented the cocoon. Finally, the back of the jacket, with the thermal print of McQueen's face, resembles the eyespot patterns found on mature butterflies. Faiers described this design as "human aposematism, warning potential predators (other designers?) to keep away". He also discussed the hawk dress, comparing it to designs from ''It's a Jungle Out There which incorporated large animal parts. Although Faiers acknowledges the inspiration from the film The Birds'', he asserts that the design is "no simple homage", but an imparting of the various qualities of a hawk into fashion as an attempt to "distill 'birdliness. Finally, he examined the use of shells, calling them pieces of "something left behind that has served its purpose". In his analysis, the shell items earned significance after they were destroyed by the models wearing them, which represented the models moving forward along an evolutionary path by discarding something no longer necessary. Both Faiers and Spooner commented on the throughline from the shell garments of Voss to the underwater-adapted women of his final full collection, ''Plato's Atlantis'' (Spring/Summer 2010). Theorist Justyna Stępień built on Seely and Faiers to argue that the "assimilation and transformation of the human and natural world" made Voss an example of post-humanist fashion. She focused on McQueen's incorporation of avian imagery into the collection, writing that the "mutation of different elements can be seen as the designer's attempt to understand this process of birds' variation". McQueen's juxtaposition of natural and experimental materials hybridises the human body with plants and animals, "redefining the relationship between fabric and flesh". Mirrored box Fashion theorist Alma Hernandez Hernandez Briseño analysed Voss alongside Bellmer La Poupée, arguing that these shows blurred the line between fantasy and reality. In Voss, the glass cube separating the models from the audience is a fictional space in which McQueen could explore transgressive notions of what beauty and fashion meant. Fashion journalist Alex Fury argued that McQueen's tendency to physically separate the audience from the models evoked cinema and television, offering The Overlook and Voss as examples; in this way, McQueen was expressing himself as a product of the modern, screen-based world. In contrast, author Claire Wilcox raised Voss as an example of McQueen making the audience a part of the performance. She compared the mirrored box, which "subverted" the audience's role as observers, to the staging of ''Plato's Atlantis'', in which cameras on the stage projected the surroundings onto the backdrop, making the audience part of the show. Evans argued that the impact of the mirror trick came from targeting an audience of fashion industry professionals, whose work typically involved "sharp scrutiny of the models". The reversal forced them to think about their objectification of the model and the clothes. McQueen then pushed the point further by concealing the audience from the models, turning the runway show into a "simulation of solitary pleasure[...] like a sex show", watched by an audience of voyeurs. Conversely, the models' "workaday narcissism" – a basic aspect of their vocation – was made to look "psychotic and dysfunctional". Author Vanessa Guerrera argued a similar point, saying that it was "revolutionary" for McQueen to turn the audience into the subjects. She felt Voss represented McQueen more explicitly referencing elements of horror fiction in his work: "uncomfortable voyeurism, the ugly reflections of the worst parts of us, and the flair for the dramatic". Design theorists A. Rabàdan and I. Bentz also commented on the mirror reversal, writing that McQueen had created a "non-place" by staging the show in the cube of mirrors, detaching it from reality to create "a conflict in the spectator of the performative runway". They likened the spectators and models to Narcissus of Greek myth: a young man who fell in love with his own reflection. Both spectators and models were forced to do so in the context of Voss. == Aftermath and legacy ==
Aftermath and legacy
Models' experiences , who wore the razor clam and microscope slide dresses; pictured in 2008|alt=Refer to caption Olley detailed her experience in her diary. She described the sight of the moths flying around her as "unworldly and exciting", and the confinement as a "strange little bubble of time". A film of the finale played in place of the living tableau. The razor clam dress had to be transported from New York City to London pre-placed on a fiberglass mannequin due to its weight, fragility, and the difficulty involved in mounting it. The ten-step process of preparing the dress for travel involved padding the dress at potential contact points, stuffing tissue between every layer of shell, attaching further padding, and securing the mannequin inside the crate. The dress made it to London and back without issue. Ownership The Alexander McQueen brand archive retains ownership of the embroidered grey "straitjacket" with matching hat; the dress with taxidermied birds; the thermal image jacket with green dress; a coat with chrysanthemum roundels from separate looks; and the Japanese screen dress with silver and black pearl neckpiece. The V&A owns a grey jacket with chrysanthemum-embroidered sash from the retail collection. The Met owns the razor clam dress and the microscope slide dress, both gifted by the brand in 2014. == Notes ==
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