2010-12: Early videos and modeling According to
Gay.net, it was around 2010 that Matalon again began uploading self-made videos to
YouTube, often featuring him and friends
lipsyncing to pop songs around
Tel Aviv. As the videos grew in popularity,
Out Traveler dubbed him an "online lipsync star," describing one of his typical videos as "[Matalon] dancing around Tel Aviv street corners while lipsyching to Korean pop music." Matalon continued to upload videos into 2012, also beginning to film street interviews and talk about diverse topics. Around 2012 he was also working as a party line owner at the club Evita, a youth coordinator at the
Bat Yam community center, and a coordinator of military preparation schools in Bat Yam. As he garnered more attention online, Matalon was approached by a number of publications to work as a model. In France he has been featured in publications such as
À cause des garçons,
Stubborn Magazine, and
MyGayTrip, who also hired him in 2012 to serve as the main face of their advertising. With MyGayTrip's founder Matthew Jost dubbing him the website's "muse," Matalon was subsequently featured as the main model in a number of full-page ads in
Têtu. He has also been covered by publications in Canada, the United States, Mexico, and Israel, and in 2012 was featured in an article by
NRG. In April 2012 the publication
Shalom Life named him no. 20 in their list of the Top 50 Hottest Jewish Men, and later that year a video compiled by Matalon was featured in the magazine
Nexter.
2012: "Love Fest Tel Aviv" Matalon debuted his first music video, "Love Fest Tel Aviv," on
Ynet in December 2012. Featuring Lihi Admon and Sean Barkat, the single was officially released on December 31, 2012. Matalon stated to Ynet that the video was dedicated to the open culture of Tel Aviv, with the message that Tel Aviv is a city of freedom and love.
2012-14: Moovz and mako As of 2012 he is a columnist on LGBT issues for
mako, an online website operated by
Keshet Broadcasting. In both text and video format he has covered topics such as
HIV and
World AIDS Day, gender norms, and the gay community in
Tel Aviv. From 2013 on he has continued to
video blog independently as well, and in late 2013 he produced a video expressing support for the gay community in Israel. Mexican website SDPNoticias.com named him three of the Top 5 Gay Bloggers of 2013, and in October 2013 he was featured as the cover model for
Betún Magazine in Mexico. He was named a "top 10 supporter of Israel" in 2013 by the Canadian blog SizeDoesn'tMatter. Matalon joined the Israeli start-up Interacting Technology in 2012 as their VP of marketing, with Matalon working on marketing campaigns and managing the "brand ambassadors" for the global social network
MOOVZ, which is owned by Interacting By April 2013 he organized an event to support Moovz in Israel, with fifteen international "ambassadors" participating. He has produced videos for the company as well, and traveled in July 2013 to fifteen countries over 28 days for the official Moovz campaign. As of May 2014,
Divany in Hungary reported that Moovz had been dubbed "the gay
Facebook" by journalists. In August 2014 Matalon was interviewed by Hungarian publication
SZombat. ==Personal life==