From 1954 to 1959 he worked, together with
Rex Burch, on a project funded by UFAW (
Universities Federation for Animal Welfare). The founder of UFAW,
C. W. Hume, described Bill Russell as "a brilliant young zoologist who happens to be also [a] psychologist and a classical scholar". As the result of this project the Principles of Humane Experimental Technique was published in 1959. In the UK the
Fund for the Replacement of Animals in Medical Experiments (FRAME), established in 1969, was among the first to recognize the importance of the Three Rs concept. In the years thereafter, recognition of the concept increased, first gradually but later on exponentially, when centres on animal alternatives were established in several parts of the world and also a series of World Congresses on Alternatives and Animal Use in the Life Sciences was started. After publication of the book Bill worked for five years in private practice as a psychoanalyst and for two years as scientific information officer at the Commonwealth Bureau of Pastures and Field Crops, where he learned Japanese with the aim to understand the contents of agricultural publications from Japan. In 1966 he was appointed as a
lecturer at the Department of Sociology,
University of Reading, teaching several disciplines such as sociology, statistics, genetics and cultural evolution. He became
Reader in 1971 and
Professor in 1986. He was not aware of the growing impact of the book until the early nineties, when Marty Stephens, vice-president of the
Humane Society of the United States (HSUS), took the initiative to institute the Russell and Burch Award for advancement of the Three Rs in science and Alan Goldberg, director of the
Johns Hopkins Center for Alternatives to Animal Testing (CAAT), invited Bill and his wife Claire to participate as guests of honour in the First World Congress on Alternatives and Animal Use in the Life Sciences in Baltimore. They accepted the invitation. Bill announced the next World Congress in
Utrecht with a song, paraphrasing
Cole Porter's "Another Op'nin, Another Show" from the musical
Kiss Me, Kate. Singing was one of his trademarks. Already from the time that he was lecturer in Reading he used to present parts of his lectures in rhyming songs to the tunes of
Gilbert and Sullivan. These were also the years that he earned great popularity in Great Britain by his original approach and through singing answers to some of the questions in BBC radio's
Round Britain Quiz. For eight years he was a regular contestant on this programme, representing the West of England. Bill Russell published many research papers and several books on quite different subjects. Together with Claire he published
Human Behaviour (
Little, Brown, 1961),
Violence, Monkeys and Man (
Macmillan, 1968), and
Population Crisis and Population Cycles (1999). He also published a science fiction novel
The Barber of Aldebaran (1995), wrote the introduction to
The Myths of Greece and Rome (2000) and was a past president of the
Folklore Society (and a regular contributor to their newsletter). In 1990, Russell became an Emeritus Professor at the University of Reading and continued writing and publishing until his death in 2006. ==Legacy==