WCCT-TV After several false starts dating back to 1980, the station first
signed on the air on September 1, 1981, as WCCT-TV (for Carolina Christian Television), Columbia's first
independent station. It was founded by Carolina Christian Broadcasting, which also owned
WGGS-TV (channel 16) in
Greenville. The station's original studios were located on Sunset Boulevard (
US 378) in
West Columbia. Initially, it ran
religious programming for most of the broadcast day, such as
The 700 Club and
The PTL Club, and
televangelist programs from
Richard Roberts and
Jimmy Swaggart. It also carried WGGS' locally produced Christian program,
Niteline. WCCT eventually began producing its own local version of the show. The rest of the day was taken up by
secular syndicated programming, including
cartoons, classic
sitcoms,
westerns, and
hunting and
sports programs. However, its programming policy was very conservative so as not to offend the sensibilities of its mostly
fundamentalist and
Pentecostal viewership. Notably, it refused to run any programming that contained profanity, violence or sexual content.
As a Fox affiliate On June 11, 1988, the station was sold to FCVS Communications. On the day FCVS closed on its purchase of channel 57, it changed the call letters to WACH (the
WCCT-TV calls are presently used by a
CW-affiliated station in
Waterbury, Connecticut, serving the
Hartford–
New Haven market) and relaunched it as the market's Fox affiliate, branding as "WACH-TV 57". For the first two years of Fox's existence, Columbia residents were only able to see the network's programming via its
Washington, D.C.,
owned-and-operated station WTTG, which had been available on area cable systems for many years. That station continued to be available on Columbia's two major cable providers,
Wometco and
TCI, for several years afterward. FCVS significantly upgraded the station's programming, adding somewhat racier programming to the schedule. At first, WACH kept Christian-oriented religious programming on weekdays from 9 a.m. to noon and from midnight to 2 a.m. per an agreement with Carolina Christian Broadcasting. It also agreed to continue producing and airing
Niteline for an hour a day for five years. The program was dropped from the schedule by 1993, along with most of the religious programs. WACH eventually changed its branding to "WACH Fox 57" in the 1990s.
Ownership changes FCVS eventually bought two other stations, WKCH-TV (now
WTNZ) in
Knoxville, Tennessee, and WEVU-TV (now
WZVN-TV) in
Naples, Florida. FCVS sold its entire television division to Ellis Communications in 1993. Ellis merged with
AFLAC's broadcasting division to form
Raycom Media in 1996. Raycom merged with
The Liberty Corporation, owner of
NBC affiliate WIS (channel 10), in 2005. Raycom could not keep both stations because the
Federal Communications Commission's
duopoly rules at the time prohibited the common ownership of two of the four highest-rated television stations in a single market. Additionally, Columbia has only eight full-power stations, too few to permit a duopoly in any case. The FCC requires a market to have eight unique station owners once a duopoly is formed. Ultimately, Raycom opted to keep long-dominant WIS and put WACH on the market. On March 27, 2006, Raycom announced it would sell WACH and 11 other stations to
Barrington Broadcasting. The transaction was completed on August 11, 2006. On February 28, 2013, Barrington Broadcasting announced it would merge with the
Sinclair Broadcast Group in a $370 million deal. The sale was completed on November 25. ==News operation==