Keller founded
Pro Wrestling Torch Newsletter (aka
PWTorch, or simply
The Torch) in October 1987, when he was a junior in high school. The newsletter is published weekly from his
Minnesota home, with the content also published to an accompanying website which was launched in 1999. Keller's work includes weekly columns, news reporting and analysis, as well as interviews in both print and audio format. He works closely with wrestlers, promoters and wrestling fans to gather the information for his features. The
Pro Wrestling Torch Livecast was broadcast via
BlogTalkRadio until 2017. One of the first Keller's yearly features is the
Torch Talk, in which he conducts interviews with wrestlers. Keller is also the host of ''Pro Wrestling's Ultimate Insiders'', a series of interviews with prominent wrestling personalities that are released on
DVD. The first edition featured
Vince Russo and
Ed Ferrara, former writers for
WWE and
WCW, while the second edition was conducted with
Jeff and Matt Hardy. Another was conducted with
ECW and
XPW wrestler
New Jack. ==
MMA Torch ==