The President of the United States is caught making advances on an underage girl inside the
Oval Office less than two weeks before the election. Conrad Brean, a top
spin doctor, is brought in by presidential aide Winifred Ames to take the public's attention away from the scandal. He decides to construct a fictional war in Albania, hoping that the media will concentrate on this instead. Brean contacts
Hollywood producer Stanley Motss to create the war, complete with a theme song and fake film footage of a fleeing orphan to arouse sympathy. The hoax is initially successful, with the president quickly gaining ground in the polls. When the
CIA learns of the plot, it sends Agent Young to confront Brean about the hoax. Brean convinces Young that revealing the deception is against his and the CIA's best interests. But when the CIA—in collusion with the president's rival candidate—reports that the war has ended, the media begins to revert its focus to the president's sexual misconduct scandal. To counter this, Motss invents a hero who was left behind enemy lines in Albania. Inspired by the idea that he was "discarded like an old shoe", Brean and Motss ask the Pentagon to provide a special forces soldier with a matching name (a sergeant named "Schumann" is identified), around whom a
POW narrative can be constructed. As part of the hoax, folk singer Johnny Dean records a song called "Old Shoe", which is pressed onto a
78-rpm record, prematurely aged so that listeners will think that it was recorded years earlier and sent to the
Library of Congress to be "found". Bream and Motss fling pairs of old shoes into a tree outside of the
White House grounds. Soon, large numbers of shoes
begin appearing on phone and power lines, and a
grassroots movement to bring home Schumann takes hold, completing a successful
astroturfing. When the team goes to retrieve Schumann, they discover that he is actually a criminally insane Army convict. On the return to
Andrews Air Force Base, their plane crashes. The team survives and is rescued by a farmer, an illegal alien. However, Schumann is killed when he attempts to rape a gas station owner's daughter. Seizing the opportunity, Motss stages an elaborate military funeral for Schumann, claiming that he died from wounds sustained during his rescue, and the farmer receives expedited citizenship for a better story. As the President rallies toward re-election, Motss becomes frustrated that the media are crediting his upsurge in the polls to the bland campaign slogan, "Don't change horses in mid-stream", rather than to Motss's hard work. Despite Brean's offer of an ambassadorship and the dire warning that he is "playing with his life", Motss demands that he receive credit for his production, and he threatens to reveal his involvement unless he gets it. Realizing that he has no choice, Brean orders his security staff to kill him. A newscast reports that Motss has died of a heart attack at home, the president has been successfully re-elected, and an Albanian terrorist organization has claimed responsibility for a recent bombing, suggesting that the fake war is becoming real. ==Cast==