Waihola is described by Statistics New Zealand as a rural settlement. It covers , and had an estimated population of as of with a population density of people per km2. It is part of the much larger Bruce statistical area. Waihola had a population of 399 at the
2018 New Zealand census, an increase of 45 people (12.7%) since the
2013 census, and an increase of 123 people (44.6%) since the
2006 census. There were 168 households, comprising 204 males and 198 females, giving a sex ratio of 1.03 males per female, with 75 people (18.8%) aged under 15 years, 36 (9.0%) aged 15 to 29, 195 (48.9%) aged 30 to 64, and 90 (22.6%) aged 65 or older. Ethnicities were 94.0% European/
Pākehā, 10.5%
Māori, 1.5%
Asian, and 1.5% other ethnicities. People may identify with more than one ethnicity. Although some people chose not to answer the census's question about religious affiliation, 60.2% had no religion, 31.6% were
Christian and 3.0% had other religions. Of those at least 15 years old, 48 (14.8%) people had a bachelor's or higher degree, and 93 (28.7%) people had no formal qualifications. 42 people (13.0%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 153 (47.2%) people were employed full-time, 45 (13.9%) were part-time, and 12 (3.7%) were unemployed.
Bruce The Bruce statistical area also includes
Taieri Mouth, and surrounds but does not include
Milton. It covers ==Tourism==