The Soft Parade was released on July 18, 1969. It peaked at number six on the
Billboard 200, during a chart stay of 28 weeks, but fared poorly in the UK where the album failed to reach the charts. The album's front cover photograph was taken by
Joel Brodsky, who had also been responsible for the cover of the Doors' debut album and
Strange Days. Three singles had already been released prior to the album's distribution, much more than usual for a Doors album. The "Touch Me" single was released in December 1968 and became one of the band's biggest hits, reaching number three on the
Billboard Hot 100. Two additional singles, "Wishful Sinful" and "Tell All the People", were also distributed but fared less favorably, peaking at numbers 44 and 57 respectively. Following the release of
The Soft Parade, the Doors earned another minor hit with the "Runnin' Blue" single, charting at number 64 upon its release in August 1969. '' advertisement, July 26, 1969 The album was rejected by the group's original audience and the
underground scene, particularly for the use of horns and strings. The
underground press was less than complimentary, with David Walkey, writing in New York's
East Village Other, stating the album was "badly messed up by the syrupy arrangement of Paul Rothchild and could be renamed, 'The Rothchild Strings Play the Doors'." Another scathing review by Miller Francis Jr. of
The Great Speckled Bird expressed disdain for what he felt was "a misfire in poetic Art Rock", feeling
The Soft Parade "comes on so fucking pretentious, like something written rather than something sung." Rob Cline of
Northwest Passage questioned why a band like the Doors needed to record with violins and trombones when the group was "best when getting it on straight and hard as witness to their first two albums". In
Rolling Stone, Alec Dubro found much of the songs to be "pale shadows of their earlier works".
Jazz and Pop magazine analyst
Patricia Keneally, on the other hand, praised the band's experimentation, claiming, "most of it is very superior music and some is absolutely glorious". Reviewing for
The Village Voice in January 1970,
Robert Christgau wrote: "This is an acceptable record, with predictable pretensions and two or three first-rate songs ('Touch Me,' 'Wild Child'). Nothing to get excited about, either way." It was remastered again in 1999 for
The Complete Studio Recordings box set by
Bernie Grundman and Botnick at Bernie Grundman Mastering, using
96khz/24bit technology; it was also released as a standalone CD release. In 2006, the album was reissued on a CD/DVD set featuring the 2006 stereo and 5.1 remixes done by Botnick for the
Perception box set, and it includes a clip of the Doors performing the title track live. The 2006 stereo remix was also released on a standalone CD release in 2007 with six bonus tracks including the rarities "Whisky, Mystics, and Men" and "Push Push"; this edition was mastered by Botnick at Uniteye. In 2009, it was reissued on 180g vinyl featuring the original mix, which was cut by Grundman. The same year, Audio Fidelity reissued the album on 24kt gold CD, remastered by
Steve Hoffman. However, this edition was criticized due to the use of limiting and compression applied during mastering, despite it being advertised as maintaining the original dynamic range of the recording.
Analogue Productions reissued the album on hybrid
SACD (2013) and double 45 RPM vinyl (2012); both editions were mastered by
Doug Sax and Sangwook Nam at The Mastering Lab. The CD layer of the Super Audio CD contains the original stereo mix while the SACD layer contains Botnick's 2006 5.1 surround mix. In 2019,
Rhino Records released a 1-LP/3-CD deluxe edition to commemorate the album's 50th anniversary release, which was remastered by Botnick, utilizing the Plangent Process. The CDs are encoded with
MQA technology. It included the namely "Doors only" versions of "Tell All the People", "Touch Me", "Runnin' Blue" and "Wishful Sinful", where the orchestral arrangements are removed and features some new overdubbed guitar parts by Krieger. == Track listing ==