Former owner
Centennial Broadcasting filed an agreement with the
Federal Communications Commission (FCC) on October 6, 2020, to sell the former WINC-FM to
Educational Media Foundation (EMF) for $1.75 million. WINC-FM's existing music programming moved to the co-owned
WXBN (105.5 FM) and
WZFC (104.9 FM) ahead of the sale; Centennial also retained the rights to the WINC callsign and branding. On November 18, EMF filed to operate WINC-FM as a non-commercial station upon closing. The sale closed on December 29. At 2:37 p.m. that same day, WINC-FM abruptly signed off and around an hour later, at 3:29 p.m., the station signed back on IDing with the callsign WLWX and airing EMF's
Air1 network. Sister station
WAIW in Wheaton, Illinois, and WLWX "traded" callsigns on January 11, 2021. The application to operate the station as non-commercial was approved one day later. ==References==