Background and synopsis 's usage of
split-screen presentation, which includes
computer-generated images of West alongside footage of
donuts being done by cars, was described as "splicing." Prior to the collaboration, Jafa had used West's 2016 track "
Ultralight Beam" in his film
Love Is The Message, The Message Is Death that was released the same year. a gospel choir, people with masks on that struggle to breathe, goats,
Afrofuturism, Taylor dancing, Arbery soon before his shooting, protests, church services, cars doing
donuts, scenes from
Grand Theft Auto V (2013),
computer-generated images of West, To end the video, the camera zooms in on the face of Kanye's daughter North West as she dances at a rehearsal for the Sunday Service Choir.
Jon Caramanica of
The New York Times judged that "Jafa's video collage of trauma and exuberance remains effective here."
MTV writer Patrick Hosken dubbed the visual "chaotic," noting that it opens "with police sirens and warped faces and intercut with footage of West's own glitched-out face." However, Adjei-Kontoh panned the "risible" video for juxtaposing clips of Taylor and Arbery with video game footage and viral videos, which he argued denies "the sacred inherent in the very lives the song seeks to praise" and reduces black life "to digital death and instant commodification." Based on the platform's community guidelines, the video was age-restricted. ==Commercial performance==