Watkins Books

The book store was established by John M. Watkins, a friend of Madame Blavatsky, in 1897 at 26 Charing Cross. John Watkins had already been selling books via a catalogue which he began publishing in March 1893. The first biography of Aleister Crowley recounts a story of Crowley making all of the books in Watkins magically disappear. Geoffrey Watkins (1896–1981) owned and managed the store after his father. He was also an author and publisher The company first publishing Carl Gustav Jung's 1925 edition of Septem Sermones ad Mortuos. In 1901, Watkins Books moved to 21 Cecil Court where it has been continuously trading ever since. It publishes a magazine called the ''Watkins' Mind Body Spirit magazine'', which has featured leading authors from mind-body-spirit and esoteric fields. Watkins Books has been owned by Etan Ilfeld since March 2010. Since then, a new website has been launched, and the store regularly hosts book launches and signings. == Awards ==

Watkins publishes an annual list of "the 100 Most Spiritually Influential Living People," which is usually featured in the spring issue of ''Watkins' Mind Body Spirit magazine''. The main factors used to compile the list are that the person has to be alive and has to have made a unique and spiritual contribution on a global scale. ==References==