In 2007, Watts founded Swiftwater Cellars in Suncadia Resort, near
Roslyn and
Cle Elum, Washington. The winery opened in 2010. The winery overlooks one of the resort's golf courses, Rope Rider, and hosts its pro shop. The winery's 41,000 square foot property also features a restaurant, Hoist House, and an outdoor concert venue that seats 2,500. There is also a boutique, which is run by Watts' wife, Lori, and a family friend.
Parade named the winery in one of its 55 best honeymoon destinations in 2021. In 2017, Watts opened a second location in
Bellevue, Washington, but it was forced to close in 2020 due to the
COVID-19 pandemic. == Personal life ==