Association of Surfing Professionals In 1976 Wayne was part of the Original Founder Group for what is now the modern incarnation of the foremost professional surfing governing body the
World Surf League (WSL), and was a cornerstone participant in the formation of a new era of world professional surfing. From 1977 through to 1988, Bartholomew served as Director for the newly formed
Association of Surfing Professionals (ASP), which would become the peak governing body for professional surfing competition globally in 1983. During this time he championed reform and development of the sport including initiatives to solidify the man-on-man format of competition as the benchmark standard for surfing competition excellence — a format devised by fellow Gold Coast surfing innovator
Peter Drouyn at the first
Stubbies Surf Classic event in 1977 held at Burleigh Heads in which Wayne was also a prominent competitor, having made the finals in 1977 and returning to win the event in 1978. In 1996 he returned to the ASP as Contest Director for the Gold Coast Billabong Pro world tour event held at Kirra Point on the Gold Coast, an event which successfully ran until 1999 with Wayne as Director and drew large crowds again to Burleigh Point and Kirra Point, attracting significant international media coverage whilst re-establishing the Gold Coast as a significant surfing destination to a global audience. From 1999 to 2009, Wayne Bartholomew served as President of the Association of Surfing Professionals, holding the additional role of Chief Executive Officer (CEO) from 1999 to 2003. In these positions, he oversaw operational aspects of the world tour events, managed business activities, and promoted surfing as an internationally recognized sport and lifestyle. During his tenure, the sport experienced notable growth, with top-ranked surfers gaining widespread recognition and increased financial investment in professional surfing. Bartholomew introduced the concept of powered personal watercraft or jet skis to assist surfers competing in events to maximise their ability to catch waves when conditions were challenging, a practice which is commonplace nowadays in professional surfing events and
big wave surfing. He is credited as having reinvented the professional surfing tour by establishing the 'Dream Tour', a modern format that favoured surfing events being held in formidable world-class surfing conditions at premier surfing locations away from traditional populated centres,
Billabong From 1990 until 1999 Wayne was appointed as Special Projects Manager for the emerging global apparel giant
Billabong. The company underwent a significant growth period during this time, rising to become a widely recognised international surf and
youth-culture clothing brand which was publicly floated in the year 2000 with annual turnover of A$225 million, growing to sales of A$1.7 billion by the year 2011. The initial offering of stock exceeded expectations, with the sale of stock closing early.
Billabong Pro From 1996 until 1999 Wayne also oversaw the running of the Billabong Pro on the Gold Coast, a premier ASP world surfing tour event and season opener featuring the best surfers in the world competing at the iconic Gold Coast surf breaks of Burleigh Point and Kirra Point. As the official Contest Director, he was responsible for each event in its entirety — from the lead up and set up to the conclusion — ensuring maximum operational efficiency whilst providing a state-of-the-art experience for competitors and spectators alike. The 1997 event saw Bartholomew move the contest away from its base at Kirra Point to instead compete at Burleigh Point. The move was hailed as a pioneering moment in professional surfing history with the event utilising its flexibility to maximise wave quality and provide the best possible conditions for surfers and spectators. The result of the move showcased Wayne's innovative forward thinking in redeveloping surfing contest formats and brought thousands of fans to Burleigh Point to watch the likes of
Kelly Slater,
Damien Hardman,
Shane Beschan,
Mark Occhilupo,
Ross Williams,
Michael Barry and
Peterson Rosa do battle at Burleigh's natural amphitheatre of contest surfing, recreating scenes not witnessed since the Stubbies Surf Classic events on the late 1970s. The 1999 event was the first major surfing event to be broadcast on the internet, making professional surfing freely available to be viewed live by millions of spectators and fans for the first time in the history of the sport. The events were credited as putting the Gold Coast back on the international contest surfing map and sparking a wave of surf tourism and investment for the city.
Other roles From the late 1980s onwards Wayne has contributed both in a volunteer and a working capacity to various companies, organisations and global initiatives, applying his experience and practical abilities with great success. Some of his appointments have included running Indigenous Surf Camps at the
Tallebudgera Recreation Centre in the mid 1990s through to being appointed a Global Ambassador for international wetsuit and surf clothing brand
Hurley International from 2010 to 2019. From 1987 until 1992 Wayne served as President of the Snapper Rocks Surfriders Club. In 1996 he was appointed UN Ambassador for the Ocean in the International Year of the Ocean. Wayne has been the Queensland Community Representative on the Tweed River Entrance Sand Bypass Committee since 1992. He is currently a Global Ambassador for Gold Coast-based retail company The Surfboard Warehouse, joining prestigious names such as
Hollywood actor
Jason Momoa and two-time ASP World Longboard Surfing Champion
Beau Young. == Politics ==