The station
signed on the air in 1969. It began on 105.5 MHz and was only powered at 3,000 watts, a fraction of its current output. The original
call sign was WMRV. Those call letters were chosen for TV entertainer and game show creator
Merv Griffin, who owned it and its
sister station,
WENE 1430 AM. When Griffin and his wife, Julann, divorced in 1973, she retained ownership of the stations as part of the settlement. WMRV-FM became known as "Star 105.7" in the 1990s when it had the highest ratings to date. In 2000, it was acquired by
San Antonio-based
Clear Channel Communications. WMRV-FM was a Top 40/CHR station from its beginning until it flipped to a
hot adult contemporary format in 2004, where it stayed for eight years. It returned to playing Top 40/CHR Hits in April 2012. On March 11, 2013, the station rebranded as "Now 105.7" and changed its call sign to WBNW-FM. The station remained a Top 40 station. Clear Channel Communications changed its name to iHeartMedia in 2014. ==References==