The station was launched on November 17, 1957. It was the second television station in its small market. WBOY was originally intended to be the ABC affiliate for all of North-Central West Virginia. However, the area's intended NBC affiliate,
Parkersburg's
WTAP-TV, did not have a signal strong enough to reach Clarksburg and
Weston. North-Central West Virginia is a very rugged
dissected plateau and WTAP's analog signal on
UHF channel 15 was not strong enough to carry across the terrain. After it became clear that Parkersburg and Clarksburg were going to be separate markets, WBOY joined NBC and remains with the network to this day. However, it retained a secondary ABC affiliation for many years. Its original owner was Friendly Broadcasting, who owned several stations including
WSTV in
Steubenville, Ohio. Rust Craft sold the station to Northern West Virginia TV Broadcasting Company in 1964. Imes Communications of
Columbus, Mississippi, who also owned that city's
CBS affiliate
WCBI-TV bought the station in 1976, as well as ABC affiliate
WMUR-TV in
Manchester, New Hampshire. At that time, WBOY dropped the remainder of its ABC programming, allowing it to become a full NBC affiliate; as a result, cable systems began importing Pittsburgh's
WTAE-TV for ABC programming. In early 2001,
Hearst-Argyle Television (the owner of WTAE-TV) acquired WBOY and WMUR from Imes; Hearst's acquisition of WBOY was finalized on April 30, 2001. In 2000, the FCC started to allow a company to own multiple stations with overlapping coverage areas. However, Hearst opted to keep WTAE-TV (one of its longtime
flagship stations) and sold WBOY to
West Virginia Media Holdings (which was creating a statewide "network" of stations to share resources) in September 2001; the sale closed on December 13 of that year. WBOY launched a new second
digital subchannel with ABC programming on August 1, 2008, with the branding "Your ABC". Sister station
WTRF-TV in
Wheeling also launched an ABC subchannel at the same time. Previously, both the Clarksburg–Weston–Fairmont and Wheeling–Steubenville markets were served by WTAE as the
de facto affiliate while
WDTV aired select
ABC Sports programming. On November 17, 2015,
Nexstar Broadcasting Group announced that it would purchase the West Virginia Media Holdings stations, including WBOY-TV, for $130 million. Under the terms of the deal, Nexstar assumed control of the stations through a
time brokerage agreement in December 2015, with the sale of the license assets completed on January 31, 2017. ==News operation==