MarketWBSF
Company Profile

WBSF

WBSF, branded CW 46, is a television station licensed to Bay City, Michigan, United States, serving northeastern Michigan as an affiliate of The CW. It is owned by Cunningham Broadcasting and operated by Sinclair Broadcast Group under a shared services agreement (SSA), making it sister to WEYI-TV and dual Fox/NBC affiliate WSMH.

History
A permit was issued by the FCC for a new station on channel 46 in Bay City to Vista Communications Group in late 2003. The station was expected to be the WB network affiliate for the Flint/Tri-Cities market. On October 1, 2004, the station's construction permit was approved. In that same year, Barrington Broadcasting launched WBSF on cable and on WEYI's second digital subchannel, bringing The WB back to the market after a three-year absence (WB programming in-market was last seen on WEYI on a secondary clearance from 1999 to 2001). On February 2, 2005, the FCC transferred the permit to Acme Television then to Barrington. With the merger of The WB and UPN to become The CW, WBSF became the area's network affiliate in September 2006 when the channel began broadcasting over the air. on November 25. ==Programming==
Programming
WBSF has served as an alternate NBC affiliate. In 2006, the channel aired an episode of Friday Night Lights on tape delay due to WEYI's broadcast of the second Michigan gubernatorial debate. The station may air any preempted NBC program should the preemption occur on WSMH-DT2 for a local special, breaking news story, any other emergency, or Detroit Lions preseason football. Newscasts WBSF once aired a weeknight newscast called ''The 7 O'Clock News on CW 46'' which was produced by WEYI. This production was canceled in April 2008. ==Technical information==
Technical information
Subchannels The station's ATSC 1.0 channels are carried on the multiplexed signals of sister stations WEYI and WSMH: Analog-to-digital conversion In June 2008, WBSF received its construction permit for its digital facilities with the station switching from analog to digital broadcasting on June 12, 2009. ==References==
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