A permit was issued by the FCC for a new station on channel 46 in Bay City to Vista Communications Group in late 2003. The station was expected to be the
WB network affiliate for the Flint/Tri-Cities market. On October 1, 2004, the station's
construction permit was approved. In that same year,
Barrington Broadcasting launched WBSF on cable and on WEYI's second
digital subchannel, bringing The WB back to the market after a three-year absence (WB programming in-market was last seen on WEYI on a secondary clearance from 1999 to 2001). On February 2, 2005, the FCC transferred the permit to
Acme Television then to Barrington. With the merger of The WB and UPN to become
The CW, WBSF became the area's network affiliate in September 2006 when the channel began broadcasting over the air. on November 25. ==Programming==