WCTB originally signed on as an
adult contemporary music station in 1993. In the late 1990s, the station went through several format changes, at times simulcasting the
sports talk of
WSKW and
country music (both classic and current country) simulcasted on WCME (now
WBQA). In late 2003, when
Clear Channel Broadcasting lost control of the station, WCTB began to
stunt with
Christmas music (as they had done every year from
Thanksgiving to Christmas). In January 2004, the station began airing an eclectic mix of music, finally ending up with a
classic hits format in April 2004. With another ownership change in November 2004, WCTB changed to Christmas music again and after Christmas adopted a
classic rock format that it kept until December 2010. On December 27, 2018, WCTB changed its format from
oldies to
classic country, branded as "Cruisin' Country 93.5". On March 22, 2022, WCTB changed its branding to "True Country 93.5". In November 2024,
WGUY in
Veazie (near
Bangor), which had been an oldies station, began simulcasting WCTB under a
time brokerage agreement. ==Programming==