MarketWCVT
Company Profile

WCVT

WCVT is a radio station broadcasting a classic hits format, branded as "101.7 WCVT Classic Hits Vermont". Licensed to Stowe, Vermont, United States, the station serves Northern Vermont including the Burlington metro area, along with Montpelier and St. Johnsbury. It is owned by Myers Mermel, Caroline McLain, and Scott Milne, through licensee WCVT Acquisition LLC. Until 2025, the station was owned by the family of NASCAR broadcaster Ken Squier, the station's owner prior to his 2023 death.

History
The station went on the air as WRFB on February 28, 1976, and became WVMX on October 28, 1990. On July 2, 1997, the station changed its call sign to the current WCVT. The station launched a full service classic hits music format branded as "101 The One" on July 1; ahead of the launch, the new format was described by owner Ken Squier as "a new adult service local to Vermont". On September 28, 2020, the station re-branded as "101.7 WCVT Classic Hits Vermont", while retaining a deep-library classic hits format. Following Ken Squier's death in 2023, his family sold WCVT, WDEV, and WLVB to a partnership of Myers Mermel, Caroline McLain, and Scott Milne in a deal reached in 2024 and formally completed in 2025. ==Translator==
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