MOR era WEEF began broadcasting on August 15, 1963. It originally aired a
middle of the road (MOR) format. Until the mid–1970s, the station was simulcast on 103.1
WEEF-FM (later WVVX-FM). In December 1967, the station was sold to Unique Radio, along with 103.1 WEEF-FM, for $350,000.
Ethnic programming By 1977, the station had adopted a multicultural ethnic format. On October 25, 1977, the station's callsign was changed to WQVQ. Its call sign was changed back to WEEF on February 12, 1979. In 1996, the station was sold to Leveton Communications for $835,000. In 2003, the station was sold to Polnet Communications for $1.1 million, in a transaction brokered by Bob Heymann, who as a 16-year-old Highland Park High School student began working at WEEF in 1969. ==Translator==