MarketWET (company)
Company Profile

WET (company)

WET, also known as WET Design, is a water feature design firm based in Los Angeles, California. Founded in 1983 by former Disney Imagineers Mark Fuller, Melanie Simon, and Alan Robinson, the company has designed over two hundred fountains and water features using water, fire, ice, fog, and lights. It is known for creating The Dubai Fountain, the world's largest performing fountain, along with the 8-acre Fountains of Bellagio. It has designed features in over 20 countries around the world, in North America, Europe, Asia and the Middle East.

History
1980s WET was founded as WET Enterprises, Inc., which at the time stood for Water Entertainment Technologies, by Mark Fuller, Melanie Simon, and Alan Robinson in 1983. as well as landscape architects Dan Kiley and Peter Ker Walker to create the waterscape of Fountain Place (at Allied Bank Tower) in Dallas, Texas. WET's first municipal project came in 1987 when it was commissioned to create a work for the Los Angeles Music Center. The work was designed around Peace On Earth, a controversial sculpture designed by Jacques Lipchitz. In 1988, WET introduced the first of its patented shooters, the MiniShooter, which utilizes compressed air to propel water in the air, for the Seto Ohashi Exhibition in Sakaide City, Japan. One of the company's most notable designs came in 1998 when it collaborated with Steve Wynn to design the Fountains of Bellagio, for the Bellagio Hotel and Casino, in Las Vegas, Nevada. The Fountains are set in an 8-acre (3.2 ha) manmade lake. Under Bellagio, WET collaborated with an array of composers and choreographers to create the Fountain's shows, including renowned composer Gerard Schurmann and the American choreographer, producer and director Kenny Ortega. Contrary to urban myth, the lake is not filled with treated greywater from the hotel. The lake is serviced by a freshwater well that was drilled decades prior to irrigate a golf course that previously existed on the site. The Fountains actually use less water than irrigating the golf course did. In the event of an emergency, the Fountain's reservoir can be pumped into firefighting equipment to assist any neighboring casino without drawing from the city system. The Fountains of Bellagio introduced WET's motion controlled robotic water nozzles, built for WET by the robotics company Sarcos, for the first time in the industry. The design included a 120-foot tower of reflective glass panels and incorporated water and fire. Upon the completion of the games, the Cauldron was installed at Rice Eccles Stadium at the University of Utah, in the Salt Lake 2002 Olympic Cauldron Park. In 2005, WET was contracted to design a water themed set for the 2005 MTV Video Music Awards, marking one of the company's first commissioned temporary features. The final design included 7,000 gallons of water that flowed under the stage, 2,000 feet of piping, and 8,000 feet of electrical wire. WET developed its third water feature in New York in 2004 as part of a renovation of the Brooklyn Museum. (The first was the Museum of Modern Art's garden fountain in 1987 and the second was Rockefeller Center's Prometheus Fountain in 1988.) In 2005, WET completed two more projects in New York: the fountains at Columbus Circle and the United States Tennis Association feature. For Columbus Circle, the company worked in collaboration with the Olin Partnership. The company was engaged to redesign the fountain at the recommendation of the firm Diller Scofidio + Renfro who were the lead designers on the overall renovation of the Lincoln Center. It continued with casino designs in 2008 when the company was commissioned to transform the volcano feature at the Mirage Hotel and Casino. WET was credited in 2009 with creating the world's largest performing fountain, with its creation of The Dubai Fountain. The Fountain contains 6,600 underwater lights which can be seen from space more than 200 miles away. It was also in 2009 that the company was commissioned to create five fountains for the Las Vegas City Center. One fountain was the world's first choreographed ice feature with another being the world's widest programmable water wall. 2010s WET completed additional Dubai projects beginning in 2010. These include five fountains at Burj Khalifa Tower Park in Dubai. That same year in Beijing, WET's feature at the Global Trade Center premiered the company's WaterBells; manipulating laminar flow fountains to create dome-shaped sheets of water. In 2012, WET enhanced the original 2006 design for the Wynn Macau, doubling the density of the design and debuting the world's brightest (280) watt) underwater LED lights that were engineered and manufactured by WET. The company was also commissioned to create the fountain show for the Expo 2012 Yeosu Korea for the expo's signature Big-O Water Feature. The same year, WET created one of the largest water shows in the world with the completion of Aquanura in the Efteling theme park, in the Netherlands. WET created Luminous, a water wall spanning over 3 stories tall for the W Hotels Guangzhou’s entrance, debuting with the hotel’s opening in April 2013. The WET-designed wall of water and light is composed of a thinly-woven metal screen over which water runs upon at different programmed rates to vary in appearance. In addition to choreographing the wall's surging water, WET used 5,000 color changing LEDs to allow the 19-meter mosaic of light, lines, and color to morph throughout the day. For the 2014 Winter Olympic Games in Sochi, Russia, WET created The Waters of the Olympic Park, a colorful choreographed fountain located in the Sochi Medals Plaza. The feature was prominently featured during the Olympic Games’ opening and closing ceremonies. This second Olympic feature for WET (first being the 2002 Winter Olympics Cauldron in Salt Lake City), houses a basin containing about 700,000 gallons of water, designed to reveal the five Olympic rings within performances. The feature is choreographed water displays set to a soundtrack of famous Russian composers including Tchaikovsky and Khachaturian. In late 2013, WET debuted Lycaste, an interactive children's fountain named and designed after the lycaste orchid for Dasada, a resort in Prachinburi, Thailand. Set upon a deck of teak wood, the feature is experienced via WET's LED lighting at day in bright white and night in vibrantly programmed color combinations. The feature was removed from Dasada in 2020 due to the COVID-19 pandemic and management restructuring. The former owner of the resort and flower gallery commissioned WET to rebuild the feature, and was relocated to Boonta Flowers and Cafe at Natai Beach in Phang Nga, about 20 minutes from Phuket. ==Design features==
Design features
WET has pioneered many of the technologies that have since become common in fountains built around the world, by others as well as WET. These technologies include laminar flow fountains, fountains that arise from the open-jointed paving instead of from pools, fountains powered by compressed air instead of pumps, and fountains employing sophisticated underwater robots. Hallmarks of WET fountains are that the water itself is the element of interest (no statuary covered by water); there are few if any boundaries between the fountain and viewers; the fountains display novel and surprising water forms not seen in traditional fountains; and many WET fountains take choreographic movement of the individual water elements to a level of precision and variable motion that approaches those of human performers. The company is also known for using multiple natural elements in its designs, like fog, fire, and ice; accompanying its sophisticated water forms, or alone. ==Select list installations==
Select list installations
. WET has completed more than 250 installations in countries throughout the world. Installations range from features so small that the water seen barely fills a cup, to the world's largest performing fountain, The Dubai Fountain, and the entire range in between. A partial list of its installations include: • 2023, Atlantis The Royal (5 Installations), Dubai, UAE • 2022, Fountain of Joy at Dhirubhai Ambani Square, Jio World Centre, Mumbai, India • 2021, Expo 2020 Water Feature, Dubai, UAE • 2019, Jewel Changi Airport, HSBC Rain Vortex, The tallest Indoor Waterfall, Singapore • 2017, The Fountain at Okada Manila, Entertainment City, Parañaque, Metro Manila, Philippines • 2016, Performance Lake at Wynn Palace Cotai, Macau • 2012, Fountains at City Creek Center, Salt Lake City, Utah, 3 installations • 2012, Performance Lake at Wynn Macau, China, enhancement of original fountain from 2006. • 2009, The Dubai Fountain, United Arab Emirates • 2009, Revson Fountain at the Lincoln Center for the Performing Arts, New York • 2002, Winter Olympics in Salt Lake City, Utah, design of Olympic Cauldron • 2002, The Grove at Farmer's Market in Los Angeles, California • 1999, Burj Al Arab, Dubai, United Arab Emirates, 4 installations • 1999, Water Tower Place, Chicago • 1998, Fountains of Bellagio in Las Vegas, Nevada • 1994, Ritz-Carlton Millenia, Singapore • 1993, Epcot Center, Fountain of Nations Orlando, Florida • 1993, Universal Citywalk, Universal City, California, 3 installations • 1989, Fashion Island, Newport Beach, California, 2 installations ==Awards==
Awards
WET has received numerous awards and recognition for its work, including company founder Mark Fuller being named one of the 100 Most Creative People In Business by Fast Company. A partial list of its awards include: • 2013, Travelers’ Choice Award #1 US Attraction (In recognition of Fountains of Bellagio determined by TripAdvisor reviews) • 2013, Entertainment Industries Council's SET Award for Documentary or Unscripted Non-fiction Category for The Big Brain Theory: Pure Genius (In recognition of The Big Brain Theory inspiring youth in science, engineering and technology from the EIC's 2013 SET Awards) • 2012, THEA Award for outstanding achievement (Aquanura, Efteling) • 2012, Award of Appreciation (From Expo 2012 Yeosu Korea) • 2010, 50 Most Innovative Companies, Fast Company • 2010, Los Angeles Architectural Award, Los Angeles Business Council • 2004, Project of the Year: Cultural, New York Construction Best of Awards • 2002, Solutia Design Award, Solutia ==References==
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