The station began broadcasting in May 1949, and originally ran 1,000 watts, during daytime hours only. The station's power was increased to 5,000 watts in 1953. By 1990, the station had begun airing a
country music format. In 1997, the station began to simulcast 99.9
WHAK-FM, airing country music programming from
Westwood One. In 1999, 99.9 WHAK adopted an
oldies format, ending the simulcast. The station was taken silent in October 2000. In October 2001, the station returned to the air, airing a talk radio format as a full-time affiliate of the
Michigan Talk Radio Network. In 2005, the station began airing a country music format, as "Thunder Country", simulcasting 100.7
WWTH in
Oscoda, Michigan. When WWTH adopted a
classic rock format in 2012, WHAK began airing a
classic hits format, simulcasting 99.9 WHAK-FM. ==References==