Development By September 2018,
Marvel Studios was developing an animated
anthology series based on the
What If...? comic books, which would explore how the
Marvel Cinematic Universe (MCU) films would be altered if certain events occurred differently. Director
Bryan Andrews met Marvel Studios executive
Brad Winderbaum about the project as early as 2018, and his involvement was announced in August 2019. Andrews and Winderbaum executive produce alongside
head writer A. C. Bradley,
Kevin Feige,
Louis D'Esposito, and
Victoria Alonso. Story editor Matthew Chauncey wrote the fifth episode, titled "What If... Zombies?!", which features an
alternate storyline of the 2018 films
Ant-Man and the Wasp and
Avengers: Infinity War.
IGNs Tom Jorgensen said the episode title was a "jokey take" on the series' established naming convention, but was "also indicative of how much thought went into selling a zombie apocalypse that works in the MCU". This what if concept was chosen for the season over a
Christmas-themed episode exploring what if the
Avengers had shown up during the events of the MCU film
Iron Man 3 (2013), told in the style of the film
Love Actually (2003) vignettes; the
Christmas-themed concept was ultimately used for the episode "
What If... Happy Hogan Saved Christmas?" in the
second season. "What If... Zombies?!" was released on
Disney+ on September 8, 2021.
Writing In the episode's alternate storyline,
Janet van Dyne returns from the
Quantum Realm with a quantum virus that spreads throughout the worlds population creating a
zombie apocalypse. The episode is a
dark comedy horror adaptation of the
Marvel Zombies comic series (2005–2009), with a number of direct references to the comics in the episode, more so than any other
What If...? episode. Bradley had previously attempted to write a "dark body horror" story in which
Peter Parker / Spider-Man turns into a real spider, taking inspiration from
Franz Kafka's novella
The Metamorphosis (1915), which Marvel rejected for being too dark for their target
PG-13/
TV-14 audience. She then
pitched the idea of MCU characters turning into zombies as an alternative story idea, not knowing about the existing
Marvel Zombies series. Feige had previously expressed interest in a live-action
Marvel Zombies adaptation in 2013, but was not able to accurately adapt the storyline to film due to the MCU's target demographic; he encouraged Bradley to pursue the idea in animated form for
What If...?. Chauncey was the one to "spearhead" the episode, initially creating a draft with more gruesome deaths. He and Bradley were hesitant to have
T'Challa / Black Panther appear without his leg because the racial implications of "a white couple
Vision and
Wanda Maximoff] basically feasting off a man of color", but decided to include it as a reference to a significant part of the
Marvel Zombies comic. They rationalized that losing a limb in a zombie apocalypse was "getting away easy" when compared to someone like
Scott Lang / Ant-Man, who ends up with his head in a jar. Other
Easter eggs in the episode include a reference to the phrase "till the end of the line" from the MCU film
Captain America: The Winter Soldier (2014); an homage to the logo of
Mutant Enemy Productions, the production company of the horror television series
Buffy the Vampire Slayer (1997–2003); and the MCU's first mention of Peter Parker's
Uncle Ben. This was included in early drafts of the script and was kept despite Bradley and Chauncey expecting Marvel to request its removal.
Casting Jeffrey Wright narrates the episode as the
Watcher, with Marvel planning to have other characters in the series voiced by the actors who portrayed them in the MCU films. The episode stars the returning voices of
Mark Ruffalo as
Bruce Banner / Hulk,
Chadwick Boseman as T'Challa / Black Panther,
Paul Bettany as Vision,
Sebastian Stan as
Bucky Barnes / Winter Soldier,
Evangeline Lilly as
Hope van Dyne / Wasp,
Paul Rudd as Scott Lang / Ant-Man,
Jon Favreau as
Harold "Happy" Hogan / Zombie Happy,
Danai Gurira as
Okoye,
Emily VanCamp as
Sharon Carter,
David Dastmalchian as
Kurt and
Tom Vaughan-Lawlor as
Ebony Maw.
Tom Holland does not reprise his role as Peter Parker / Spider-Man from the film series, with Hudson Thames voicing the character in the episode; Winderbaum attributed Holland's recasting to possible conflicts with
the deal for the character's film rights between
The Walt Disney Company and
Sony Pictures. Though Thames sounds similar to Holland, he created his own performance so he could identify with the character. The character was marketed as "Zombie Hunter Spider-Man".
Josh Keaton reprises his role as
Steve Rogers / Captain America from the
first episode, in which he had replaced MCU star
Chris Evans. Several characters appear in non-speaking roles, including
Tony Stark / Iron Man, Dr.
Stephen Strange,
Wong,
Cull Obsidian,
Hank Pym, Janet van Dyne,
Natasha Romanoff / Black Widow,
Clint Barton / Hawkeye,
Sam Wilson / Falcon, Wanda Maximoff, and
Thanos; many of these characters appear as zombie versions of themselves.
Animation Animation for the episode was provided by Squeeze, with
Stephan Franck serving as head of animation. Andrews developed the series'
cel-shaded animation style with Ryan Meinerding, the head of visual development at Marvel Studios. Though the series has a consistent art style, elements such as the camera and color palette differ between episodes.
Concept art for the episode is included during the end credits and was released online by Marvel following the episode's premiere.
Music A soundtrack for the episode was released digitally by
Marvel Music and
Hollywood Records on September 10, 2021, featuring composer
Laura Karpman's score. == Marketing ==