In its original broadcast, "What Is and What Should Never Be" was viewed by an estimated 3.11 million viewers, one of the lowest ratings for the season. Conversely, writer Raelle Tucker won the Constellation Award for "Best Overall 2007 Science Fiction Film or Television Script" for her work on the episode, and the episode garnered positive reviews from critics. Tina Charles of
TV Guide "adored" the episode, and considered it to be Jensen Ackles' best performance of the series. She experienced an "emotional roller coaster the entire hour", finding Dean's monologue at his father's grave to be "crushing" but the lawnmower scene to be "hilarious". Likewise, Diana Steenbergen of
IGN gave the episode a rating of 9.2 out of 10, praising the quick pace, "heavy" character development, and "ton and a half of angst". She, too, felt that Ackles "hits the ball out of the park", and noted that the episode's humor stemmed from Ackles' willingness to be a "big goofball". Actresses Samantha Smith and Adrianne Palicki were "a treat", although Steenbergen would have liked
Jeffrey Dean Morgan to return. Tom Burns of
UGO deemed the episode as "one of the strongest hours of
Supernatural all season", feeling that "the actors really stepped up their game...and sold every moment". He also noted the "unapologetically emotional" Ackles, who "[wore] his joy, sadness, and anxiety all over this face, but always [kept] things real and in character". Though Burns believed that "wish-world" stories have been overused in fiction, he felt that Ackles' "hardcore acting chops" allowed the episode to "escape from mediocrity". The "outstanding" and "well crafted" episode was given a 7 out of 7 by
TV Squad's Brett Love. He considered the djinn as "one of the better representations" of genies in popular culture, and noted that the creature had the "perfect creepy look to it". He was pleased to see Smith and Palicki return, and found the character of Carmen to be "a nice addition to the family". Don Williams of
BuddyTV agreed, and ranked the episode third in his list of the best episodes of the first three seasons. Deeming it the best standalone episode, he noted that it "can be embraced by anyone who enjoys clever writing, great acting, or a shirtless Jensen Ackles". ==References==