,
Neil Hamilton and
Constance Bennett in
What Price Hollywood? (1932) The film's original title was
The Truth About Hollywood.
Adela Rogers St. Johns loosely based her plot on the experiences of actress
Colleen Moore and her husband, alcoholic producer
John McCormick (1893–1961), and the life and death of director
Tom Forman, who committed suicide following a
nervous breakdown. Producer
David O. Selznick wanted to cast
Clara Bow as the female lead, but executives at RKO's New York offices were hesitant to invest in a Hollywood story because similar projects had been unsuccessful in the past. By the time that Selznick convinced them that the project had potential, Bow was committed to another film.
Constance Bennett considered
What Price Hollywood? her greatest film. Selznick initially promised writer-director
Rowland Brown the direction of
What Price Hollywood; after Brown rewrote the script, however, Selznick replaced him with
George Cukor. Four years after the film was released, Selznick hired Brown to direct the next incarnation of the script, altered and renamed
A Star Is Born and set to feature
Janet Gaynor and
Fredric March, but Brown refused to rewrite the script, saying that it required no changing, upon which Selznick fired Brown. Selznick then approached Cukor and asked him to direct, but Cukor felt the plot was still so similar to that of
What Price Hollywood? that he declined. Selznick himself claimed credit for the original story. RKO executives considered filing a
plagiarism suit against
Selznick International Pictures because of the similarities in the story, but eventually opted against legal action. In the event, none of the original writers of
What Price Hollywood? received credit. Cukor would later direct the 1954 musical version of
A Star Is Born starring
Judy Garland and
James Mason. Note that despite the film's interrogatory title, neither of the two contemporary posters shown here do end with that punctuation. ==Reception==