I Live Alone is recognized as one of the Real-Variety shows in Korean television. The program is unscripted using documentary techniques with
variety show elements, which follows the format of other
reality television programs such as
Infinite Challenge, which airs on the
same network. Every Friday night, this program plays footage from selected
Rainbow Club members' everyday lives, both in and out of their homes. As proclaimed on its homepage, there are about 5 million
singles in South Korea and about one-third of South Korean entertainers are not in a relationship. This program shows viewers how single celebrities live, and has attained great popularity due to the relatability of the single lifestyles of various celebrities, which are shown without significant filtering. Since its inception, each host of the program has gathered other celebrity guests to form a club called the
Rainbow Club (). == Philanthropy ==