Background The video was directed by
Marc Klasfeld, who also directed
Sum 41's music videos. Lavigne came up with the concept for the video, which she said is very personal. Portions of the video were filmed at
California State University, Northridge's Botanic Garden. The video was premiered on
MuchMusic in Canada on 6 June 2007 during the 5 pm broadcast of
MuchOnDemand. While in the United States it was premiered on MTV's
TRL on 21 June. It reached the No. 1 spot on both TV music channel countdowns on August. One year later the video won the ''
People's Choice: Favourite Canadian Artist'' award during the
2008 MuchMusic Video Awards. As of January 2024, the music video for "When You're Gone" has reached 525 million views on YouTube.
Synopsis The video portrays three relationships in different age groups, but in the same situation involving these relationships on the verge of being destroyed. The first vignette involves a pregnant woman whose husband is fighting in the war. After his departure, she watches news of war casualties on the television and is distraught when she is not receive any texts from her husband telling her how he is doing. The second involves an elderly man whose wife has recently died. He becomes emotional when he looks over her clothes and mementos from their time together. The third involves a teenage couple relaxing in the park together only to be caught by the girl's controlling mother who forbids them from seeing each other ever again. The mother locks her daughter in her bedroom, where the girl helplessly cries over the photos of her and her boyfriend on her camera. Interspersed are scenes of Lavigne wandering in a field and playing a piano in an abandoned house. In the end, the walls of all the respective houses collapse, and all three vignettes break out into daylight with the teenage girl returning to the place where the duo were caught despite his absence, the elderly man raising a toast to his wife in a graveyard, and the pregnant woman attending a military memorial service with other military wives, where she finally receives a text from her husband saying: "I'm okay. I miss U." ==Live performances==