Arthur Paulin found an old board with holes and nails, in his barn, around Christmas 1930. This board is often linked to British
bagatelle marble games and its said that Paulin adapted this board into a Christmas gift for his daughter Lois. Lois loved the game so much that it drew other neighborhood children, leading to its commercial potential. Paulin partnered with his friend Earl W. Froom, a salesman, and two others Myrl A. Park and William B. Howell and on January 28, 1931 the company Automatic Industries was founded. With their first prototype "Old Jenny" being worked on and perfected after Park mentioned to Earl and Arthur that they should put a coin device on it and let the public pay to play.
Company and production Automatic Industries was based out of
Youngstown, Ohio with additional offices in
Kansas City, Missouri and
Toronto, Ontario and it grew rapidly. Along with a rented, second-floor space, the company outgrew multiple locations before deciding to build their own facility due to the demand for the
Whiffle. At its peak the company employed 53 shop workers and 13 office staff. During this time the company produced several
Whiffle variants, including;
Automatic Whiffle,
Baby Whiffle,
Champion Whiffle,
Improved Whiffle,
Whiffle Board,
Whiffle Board Deluxe,
Whiffle Delux,
Whifflette and
Whiffle-Zip which was the first electro-mechanical version of the
Whiffle which included the use of magnets to move balls. While exact production totals are unclear Earl Froom was quoted as saying, "We Built 27,000
Whiffle games the first year. Then things got tough. We sold it for $100. It had some real
cabinetry, real walnut. We made a fine machine. Then Bally comes out with something small for $12.50 in a box with some colored silk screening on a board. It was junk and was in a lot of colors. How do you fight that?"
Design and mechanics The
Whiffle machine features a real walnut cabinet with brass hardware, a glass-covered wooden playfield, and a manual operation system. The playfield consists of pins (small nails) and numbered holes (ex. 10, 20, 30, 50, 60, 80, 100, 300) with the balls propelled by a spring-loaded plunger. The
Whiffle is one of the first
coin-operated pinball machines in the US. For 5 cents players would receive 10 balls, 9 white and 1 red and the object was to try to place the ball in the highest possible scoring combination.
Cultural impact and controversy The ''Whiffle's'' popularity spawned many imitators and outright copycats which sparked the "pinball patent wars" of the 1930's. Racketeers got involved with the business and would often smash other operator's games on location and replace it with their own game.
Collector value and scarcity Today,
Whiffle machines that are intact are rare. The International Arcade Museum classifies them as "Rare". Pinside has a map on their listing of the
Whiffle machine that lists all the known locations of the
Whiffle game and there are 11 listed with only 4 public locations to view the
Whiffle.
Obsolescence and decline While
Whiffle was popular Automatic Industries could not keep up with demand and the incoming pressure on price by competitors like
Baffle Ball which was much cheaper and could be bought outright as opposed to lease only as the
Whiffle was. Bob Froom (Earl's son) tells a story about how the game was easy to copy and Chicago game manufacturers began to produce copies of the game. One North Carolina company actually started copying the
Whiffle so closely that they went to the trouble of putting Automatic Industries name on the clones. Froom was quoted as saying, "The problem got so bad that many places tried to pass laws banning pinball games, which often resulted in court decisions against the games business". == Components ==