The
music video for "Who Owns My Heart" was directed by
Robert Hales, who previously directed the video for "
Can't Be Tamed", and filmed on August 6–7, 2010 at the
Meadow Brook Hall in
Rochester Hills, Michigan. The video commences with Cyrus asleep, blindfolded on a mattress in a bedroom. She awakens and writhes on the mattress. Following, Cyrus proceeds to a bathroom, her attire is composed of a white tank top, white boy shorts, a fishnet hair wrap, rollers, and heavy metal jewelry. While in the bathroom scenes, Cyrus sings as she sits on the edge of a bathtub and prepares herself for an upcoming party. With the arrival of the song's refrains, Cyrus appears writhing in the backseat of a limousine, costumed in a low-cut gold halter top, black hot pants, a black jacket with shoulder pads, and big hair. Once arrived at the mansion party, she is first seen dancing atop a big, wooden table. In the continuation of the video, Cyrus dances with multiple people on the dance floor. Cut-scenes feature Cyrus in all prior scenes or dancing with others in the mansion's study. The video concludes with Cyrus back in her bedroom, once again waking up. The video for "Who Owns My Heart" was premiered in
MSN Spain on October 8, 2010. Jocelyn Vena of
MTV News wrote, "There comes a time in every pop princess' career when she must throw a sexy dance party and proclaim her womanhood. Back in 2001
Britney Spears did as much in '
I'm a Slave 4 U,' and this week, Miley Cyrus is doing the same in the video for her club-ready track 'Who Owns My Heart.'" Tanner Stransky of
Entertainment Weekly assumed the theme of the video were the divergent hairstyles, but acclaimed the video for its fun. Megan Vick of
Billboard thought the video followed the same steps as the video for "Can't Be Tamed" — dark lighting, many bare Cyrus parts and writhing around on flat surfaces. Vick recalled
Amy Winehouse's "
Rehab" video when seeing the bathroom scene and viewed the ending as a relief. Tim Winter, president of the
Parents Television Council, criticized the video for its suggestiveness and sexual elements. Winter continued, "It is unfortunate that she would participate in such a sexualized video like this one. It sends messages to her fanbase that are diametrically opposed to everything she has done up to this point. Miley built her fame and fortune entirely on the backs of young girls, and it saddens us that she seems so eager to distance herself from that fanbase so rapidly." She created visual content for the 2020 "iHeartRadio Music Festival". The backdrop music video was released on Cyrus's
YouTube account due to high demand by fans. ==Live performances==